With cosmetic procedures becoming much more widely accepted in communities, it is no surprise that more people from different ages and backgrounds are now opting for some treatment to help boost their confidence and improve their overall appearance. This is great for surgeons as there had been difficulties with the lockdown that resulted in everyone having to sacrifice their treatments. It’s all well and good to say that more people are getting treatments than ever, but if you don’t have a quality website or a strong marketing plan, then you are definitely going to struggle to meet your audiences and receive consultation enquiries. In this article, we will go through how to market your cosmetic surgery practice in 2023.
Optimise your website for search results
Everyone is online, and everyone uses search engines to find what they need, including cosmetic surgeons. Due to plastic surgery altering your body in a personal way, patients who are after this type of procedure will do a lot of research before they choose a surgeon which is why it’s so important to have quality content on your website that is optimised for search engines so you can be found on the likes of Google, Bing and Yahoo. This should include not only relevant information but FAQs, before and after images of past patients and valuable blog posts with the latest news/trends or even guides to procedures.
To do this properly, it is important to perform a content audit for your website to ensure that you have all the relevant information for your customers and you will find your website will perform better.
Claim online directory profiles
Directories have many benefits; they give you authority and allow a separate line of traffic to your website. Your online directory profiles will help for SEO purposes by increasing your online presence which in turn increases your chances of being ranked for certain key terms on the search engine results page (SERPs).
When submitting your website to these directories, ensure that you update the information if it ever changes. If they have different information, this can hinder your organic progress in terms of rankings and it can also leave your potential customers confused and they will simply go to a different surgeon.
Pay for ads on search engines and social media
Once you have optimised your website for search engines, it’s time to start getting some quick wins. You can boost your presence by bidding on social media and search engine ad campaigns. Paid ads will always be above the organic search results and they appear when certain keywords are entered on search engines as well as people’s social feeds.
When you bid on plastic surgery ads on search engines or social media channels, it helps to put your practice in the spotlight, so make sure it counts and that your website is ready. Due to cosmetic surgery being extremely competitive, it is essential to ensure you have the best and most enticing ads possible to cut through the clutter. Not only will your traffic increase, but you will also be able to learn more about your audiences and target them in a more niche method.
Write quality blog posts about the services you offer
Plastic surgery is not something that people will simply book a consultation with the first time they visit your website. First, you need to build trust with your audience before they make the decision to use you. Content marketing is essential to your long-term success as it helps drive interest in a certain service or products that you provide. So the more quality content you have on your website, the more trust you are going to build for your customers and will also help you to appear on search engines for more key terms.
One of the best ways to bring more traffic to the site is to create content that includes certain keywords around the services you provide. For example, if you are a surgeon offering a breast enlargement Manchester based, then this key term would be in your blog.
Include forms on your web pages
Due to the nature of your business, clients are after more information before making a commitment. If they are happy to give you their information to get more information, the more likely they are to become a client over someone who stub=mbles across your website by chance.
The best way to entice users to make an enquiry is to include contact forms on your website to collect the details of your potential customers. These potential clients are more interested in booking an appointment and once you have collected the data, you will be able to target them for email marketing campaigns.
There are many methods to market your cosmetic surgery practice, but ensuring your website is up to scratch with relevant content optimised for search engines and has some quality ads will ensure that you have a steady line of qualified traffic.
