Fashion trends come and go and the most recent trend is the 90s grunge trend. It is a trend that women’s fashion is adoring at the moment. Additionally, the TV & film industry has also taken to this fantastic trend. For example, Jenna Ortega’s character in the Netflix series, Wednesday, is one of those who wears this particular style.
TikTok usually instigates new fashion crazes and the 90s grunge trend has been heavily influenced by this social media platform. Thanks to generation Z, they adopted this fashion trend and brought it back to life with rave culture. Indie clothing made a return as well as this trend, with flared jeans becoming a common fit for both men and women.
Another great point to make about this trend is that anyone can wear it without looking too much for them. Furthermore, celebrities have been rocking this style and fashion shows. One of those celebrities is Kate Moss, who was at the Bottega Spring/Summer show rocking the flannel-inspired shirt and flared jeans.
Several trends came out of the 90s. Some were far worse than the rest such as the heroin chic. Luckily, this weird trend is staying in the 90s, although some celebrities are encouraging this unusual trend.
Where Did The Grunge Fashion Trend Originate From?
The word “grunge” is often associated with the fashion and music industries. It is a throwback to a young Johnny Depp, Kurt Cobain and Kate Moss and all rocked this stunning fashion trend.
The fashion industry wasn’t exactly thriving during the 90s, especially with catwalks behind closed doors to only those in the industry. Furthermore, clothing brands were far more reserved with their new collections until they were released.
The first fashion designer to showcase this trend was Marc Jacobs and once he released this to the world, he was awarded womenswear designer of the year. He started this trend and many more brands got on board and added their twist to the style.
This fashion trend changed the industry massively and is why it thrived in the 90s and early 00s. However, it didn’t last long in the 00s as new trends came alive and took over the grunge trend that Marc Jacobs introduced us to.
Why Has Grunge Returned?
Society has tried to bring back this fashion trend. It is a trend that has always been loved but there’s never been a right time to bring it back until recently. The Tumblr community adored this style, especially in 2014 but it never managed to take off again.
The comeback of this fabulous fashion trend has taken a while but now it is back on the streets. One of the reasons for this is the current situation with politics. It has inspired the youth to be more rebellious and come together, something that this trend showcases. We are not saying the younger generation partakes in criminal activities because of this trend. We are suggesting that it makes them more outspoken.
The grunge trend is similar to the streetwear community, it brings people together. This is what generation Z has been craving as they lacked human connection during the covid 19 period. Additionally, this fantastic trend makes the younger generation feel like their age. Moreover, this generation is very vocal about the issues and affairs that occur in the world.
One of those issues includes global warming. People like Greta Thunberg, an environmental activist, are very outspoken about these issues, influencing others from that generation. Due to this, fashion brands are looking at becoming more sustainable and helping with the issues regarding global warming.
With the younger generation now being more eco-conscious, they are trying to live a more sustainable lifestyle. It means that more people are shopping at vintage/second-hand shops for their clothes.
Wearing second-hand clothes were once frowned upon. However, because of the younger generation and the lifestyle that they prefer to live. Second-hand clothing has become far more acceptable in today’s society.
Summary
This fantastic fashion trend has made a statement in the fashion industry. For women, it is a step away from the typical night-out dresses and mini skirts we are used to seeing. For men, they are no longer wearing skin-tight jeans and looking to wear much baggier styles. Nonetheless, it is a fashion trend we are happy that it has returned and something we will be looking to keep for a very long time.
