Video advertising and marketing is quickly becoming the most popular form of generating leads and sales because it is so effective. Brands are continuously exploring new ways to tell their story with video, but many marketers find that they don’t have the right resources or expertise to produce compelling content on their own. That’s where a branded video production company comes in – when you work with one, you’ll be able to create a high-quality video without having to hire an expensive team of professionals.
What is a Branded Video?
A branded video is a type of online video that promotes a company or product. This helps you understand the importance of videos in social media marketing strategy. These videos are usually created by the company itself and feature its logo, slogan, and other branding elements. Branded videos can be used to promote awareness of the company or product, drive sales, or simply entertain viewers.
There are many different types of branded videos, but some of the most popular include explainer videos, demonstration videos, testimonial videos, and story-based videos. Explainers provide viewers with information about how a product or service works, while demonstrations show them how to use it. Testimonials feature customers or employees talking about their positive experiences with the company or product, and story-based videos tell engaging tales that connect with viewers on an emotional level.
The key to creating a successful branded video is to start with a strong concept that speaks to your target audience. From there, you’ll need to ensure that your video is well-produced and professionally edited. And finally, promoting your video through social media and email marketing can help you reach even more consumers.
Creating a Branded Video Content Campaign
Creating a branded video content campaign can be a great way to increase your brand awareness and reach a wider audience. However, it’s important to ensure that your campaign is well-planned and executed to be successful. Here are some tips for creating a branded video content campaign:
· Define your goals and target audience. What do you want to achieve with your campaign? Whom do you want to reach? Clarifying these objectives will help you create more effective content.
· Develop a strong concept. Your concept should be attention-grabbing and aligned with your brand identity. It should also be something that can be easily translated into video form.
· Create engaging, high-quality videos. This is perhaps the most important element of your campaign. Ensure that your videos are well-produced and capture viewers’ attention from beginning to end.
· Promote your videos effectively. Don’t just rely on social media; think outside the box when it comes to promoting your videos. Utilize paid advertising, email marketing, and other channels to get your videos in front of as many people as possible.
By following these tips, you can create a successful branded video content campaign that will help achieve your business goals.
The 5 Top Strategies for Creating A Profitable Content Campaign
If you want to create a branded video content campaign that is profitable, there are certain strategies you will need to follow. Below are the 5 top strategies for creating a profitable content campaign:
- Figure out what type of videos your audience wants to watch
The first step to creating a profitable branded video content campaign is to figure out what type of videos your target audience wants to watch. You can do this by researching your audience and understanding their needs and interests. Once you know what type of videos they want to watch, you can create engaging and informative content that appeals to them.
- Keep your videos short and sweet
People have shorter attention spans than ever before, so it’s important to keep your videos short and sweet. The average attention span for an adult is only 8 seconds, so you need to make sure your videos are concise and to the point. Otherwise, you risk losing viewers before they even get a chance to see your brand or product.
- Make sure your videos are visually appealing
In addition to being short and sweet, your videos also need to be visually appealing. This means using high-quality visuals and graphics, as well as keeping your editing clean and professional. Remember that people are more likely to watch a video if it looks good, so don’t skimp on production values.
- Promote your videos across multiple channels
To reach the widest possible audience, promote your branded video content across multiple platforms. This will help you reach a wider audience.
Tips For Increasing the ROI of Any Video Marketing Strategy
Below are a few tips to increase the ROI of any video marketing strategy.
- Keep It Short
The average attention span is now shorter than ever, so it’s important to keep your videos short and sweet. Aim for videos that are under 2 minutes in length, and don’t be afraid to cut out any fluff or filler content.
- Make It Snackable
In addition to being short, your videos should also be “snackable” – meaning they should be easy to consume in small bites. This means avoiding long, drawn-out narratives and instead focusing on quick tips, listicles, or other easily digestible content.
- Focus on Engagement
The goal of any video marketing strategy should be to increase engagement with your brand. To do this, make sure your videos are interactive and encourage viewers to take action (such as liking, sharing, commenting, etc.).
- Boost Your SEO
One of the best ways to increase the ROI of your video marketing strategy is to boost your SEO efforts. This can be done by optimizing your titles, descriptions, and tags for search engines, as well as promoting your videos across social media and other online channels.
- Analyse & Adjust
Finally, it’s important to regularly analyse the performance of your videos and make adjustments accordingly. This includes trying different types of videos, experimenting with new strategies or formats, and monitoring metrics like views, click-through rates, and conversion rates.
Resizing Your Videos for Social Media
As the landscape of social media continues to evolve, so too must the way we create and share video content. No longer can we simply post any old video and expect it to perform well. We must be strategic in our approach, taking into account the various platforms and how best to utilize them.
When it comes to creating branded video content that will perform well on social media, one of the most important things to consider is sizing. Each platform has its specific requirements when it comes to video size, and if you don’t adhere to them, your videos are likely to be hidden or lost in the shuffle.
Here are a few tips for making sure your videos are sized correctly for social media:
· Know the requirements of each platform. This may seem like a no-brainer, but it’s important to do your research before you start creating or resizing your videos. Each platform has different requirements, so make sure you know what they are before you begin.
· Use an online video resizer. If you’re not sure how to resize your videos yourself, there are plenty of online tools that can help. Just search for “video resizer” in your favourite search engine and you’ll find several options.
· Make sure your videos are high-quality. Even if they’re the correct size, low-quality videos aren’t going to perform well on social media. If you want your videos to be seen and shared, just make sure that you do all the basic checks while creating and editing the video.
Conclusion
Creating a profitable branded video content campaign is no easy feat, but it is possible with the right strategy. We hope that our top 5 strategies have given you some ideas on how to create a successful campaign that will not only make you money but also help you build your brand. If you need help getting started, we suggest checking out our guide to creating a video marketing strategy.
