Ever wondered how our way of expressing thoughts evolved? From carving words on rocks to scribbling on paper and typing away on keyboards, the written word has become a tangible form of communication. In this digital era, blogs have emerged as a powerful medium, with approximately 70-80% of internet users engaging with blog posts.
So, whether you’re a beginner or a professional blogger, this blog is tailored just for you. We’ll discuss common blogging mistakes and effective blog content marketing strategies. Additionally, we’ll explore the perks of earning through blog writing and explain why outsourcing content writing services can be a turning point.
What are Common Blogging Mistakes for Beginners?
Are you stepping into the world of blogging? Yes, it is an exciting work of art. But beware, even professionals fall into some common blogging mistakes. So, let’s get into the most common blogging mistakes so you can steer clear of them.
Neglecting Your Audience
Ever started a conversation without knowing who you’re talking to? Blogging without defining your target audience is a bit like that. But for business bloggers, it’s not something to be neglected.
For instance, if you’re a pet food brand, your target audience would be pet parents, not the infant’s parents. Tailoring your content for them, like dog diet tips, builds a connection. Ignore this, and your blog might miss the mark.
Inconsistent Blogging
Now, let’s talk about other common blogging mistakes. Take this scenario: You find a great blog, visit it often, and suddenly, there is no new content. Disappointing, right? Consistency is key in blogging. Pausing your content creation is a common beginner mistake that can affect your website traffic.
Focusing on SEO more
SEO is a major part of content marketing, no doubt. But focusing solely on it and overlooking the user experience can backfire. On the other hand, keyword research as a part of SEO practice is also a must, but it should guide you toward understanding what your audience seeks, not just ticking SEO boxes.
Straying From Your Niche
It’s tempting to cover a wide range of topics to attract a broad audience. Then what is the problem here? Well, when you expand your range, you tend to divert from your niche. And, by doing that, you risk losing touch with what your audience wants.
Meanwhile, staying true to your niche ensures you speak directly to your audience’s interests and keeps them returning for more.
Starting a blog is a journey, and everyone makes these common blogging mistakes. However, recognizing these common pitfalls and implementing an effective blog content marketing strategy will keep your blog on track.
Why Do You Need an Effective Blog Content Marketing Strategy?
So, you’ve learned about common blogging mistakes – let’s talk solutions. Building an effective blog marketing strategy is the key to a successful blogging journey.
So, here are some effective blog content marketing strategy to steer clear of those pitfalls.
Customer Journey Understanding
Avoiding common blogging mistakes starts with understanding your audience’s buying journey. Whether your focus is on brand awareness or direct sales, map out the stages your customers go through: “Awareness, Research, Consideration, Selection, Buying, Satisfaction, Retention, and Advocacy.”
Create content tailored to each stage while ensuring you’re with your audience every step of the way.
Consistent Posting Schedule
Setting a posting schedule keeps your blog on track. Firstly, create a content calendar or editorial calendar to organize your posts. Then, establish goals for the number of blogs per week or month and consider word count targets.
For instance, if your monthly goal is 10,000 words, plan three 3500-word posts one month and five 2000-word posts the next.
Conversion Rate Optimization Plan
In the SEO-focused blogging world, conversion rate optimization (CRO) can sometimes take a back seat. Don’t let it. Assign a team member to track blog post-performance, monitoring metrics like email subscriptions, trial sign-ups, lead magnet downloads, demo requests, and closed deals. Also, continually improve your blog’s conversion rate by adjusting elements like sidebars, CTA, and graphics.
Strategic Keyword Research
Start your keyword research with a keen understanding of your customer journey. Besides, tools like Ubersuggest, Ahrefs, and Mangools can help you identify target keywords based on search volume and difficulty scores.
Competitive research is also a great move – plug your competitors’ URLs into SEO tools to discover their ranking terms. Then, add relevant ones to your target keywords list. Lastly, convert these keywords into blog headlines while addressing both competitive and non-competitive terms.
By implementing these strategies, you’re not just avoiding common blogging mistakes. Besides, you’re also actively shaping a strong content marketing approach.
Earning Through Blog Writing: Monetization Strategies
You’ve got your content marketing strategy in place, but is there more to it? Absolutely! Let’s talk about turning your blog into a source of income. Yes, earning through blog writing is entirely possible. So, let’s take a look:
Run Ads
Making money online as a new blogger might seem like a puzzle, but starting with on-site advertising is a great starting point. Traditional yet effective, this method involves displaying ads on your blog.
First, ensure your website can host ads – think sidebars or pop-ups. While ad earnings may not prosper in your first year, hitting around 50,000 monthly blog views can open the door to earning thousands per year.
Affiliate Marketing
Affiliate marketing is a go-to for many professional bloggers. So, here’s how it works – First, you promote products from third parties through unique links or promo codes on your blog. Then, you earn a commission for each sale. It’s a great way to earn passive income.
Create a blog post, optimize it for search engines, use relevant keywords, and watch as commission comes in over time. Simple, right?
Sell Products or Services
Once your blog gains traction, set up shop right on your platform. Sell products or services that align with your blog’s theme. First, identify a problem your audience faces. Then, offer a solution through your products.
If you have valuable experiences or skills, develop workshops or guides filled with your best advice and sell them to your audience. Monetizing your blog isn’t just about avoiding common blogging mistakes; it’s about turning your passion into a sustainable income.
Why Consider Content Writing Services?
You might be wondering why outsourcing content writing services when you can do it solo. Yes, you can tackle content creation solo, but have you thought about the time and expertise it demands? Let’s be real – managing your expertise while creating professional content might be a stretch.
So, let’s look at why you need to outsource content writing services to avoid common blogging mistakes.
Time-Bound
Writing a blog post takes an average of four hours. Now, blogs that grab attention and conversions are published twice to four times weekly. If you’re aiming for consistency, that’s over eight hours a week dedicated to writing, editing, and publishing alone.
Can you spare that time on top of your other responsibilities? Outsourcing lets you reclaim precious time, a key reason to consider content writing services.
Expertise
When you outsource, you’re not just getting a writer; you’re getting a whole team with expertise in writing, editing, and SEO. These are the content marketing experts who know the best practices inside out.
Instead of going solo, tap into a team of experts to guide and execute your marketing efforts. Outsourcing content writing brings invaluable expertise.
Professional Level Quality
Sure, anyone can write, but there’s a gap between a proficient writer and a professional-level one. This difference matters, especially on your website. Readers run away at grammar, spelling, and writing slip-ups. Your content is a reflection of your brand, and you want it to stand at the highest level. Outsourcing ensures a professional touch to your content, a solid reason to opt for content writing services.
In short, outsourcing content writing services isn’t just about avoiding common blogging mistakes. Besides, it’s about using time, expertise, and quality to make your content truly stand out.
Conclusion
The Internet is not a small space, and building a blogging community takes time, but getting the basics right is worth it. With countless websites and millions of visitors seeking content, from digital marketing lessons to product guides, catering to their needs is key.
Don’t forget the most crucial aspect – your customer. Understand what adds value to them, and in return, they’ll add value to your blog. It’s a simple formula for success, ensuring you avoid common blogging mistakes and create a better community.
