Chatgpt is used by almost every online business nowadays because it unlocks an unlimited number of benefits. Yet, there are some underrated uses of ChatGPT; one of them is using it to boost lead generation. That’s probably because people are unaware of how to do it. Well, it’s all about using the right prompts.
In this blog, you’ll learn how to use the right commands to work with your lead generation and get the best results.
How can ChatGPT help in sales prospecting?
Do you know how ChatGPT works? ChatGPT is fed with enormous data about coding and information. This specialized language model is trained to analyze the probability of sequences to form rational and relevant answers. Machine learning enables AI models to figure out which words often come after each other. ChatGPT runs on these patterns. However, ChatGPT is not programmed to provide information beyond January 2021. Still, it can prove to be really helpful for marketing and lead generation.
How to use ChatGPT for marketing and prospecting?
To use ChatGPT to boost your lead generation you have to be good at providing good prompts. If you throw a generic prompt, it will present you with bland and plain information which might seem good for nothing to you.
As we know, ChatGPT doesn’t claim to provide you with the right answers, it’s your job to flat out the wrong information it provides. Make sure you’re using it to save time and produce useful ideas, and not to ask “how many people search for specific keywords,” as it cannot help you with that. Nevertheless, it can help you brainstorm for your SEO research; here is how:
Lead Generation
Outreach messages are an important part of lead generation. You can ask ChatGPT to draft emails or other messages. Don’t forget to tell ChatGPT about your ideal customer so that it produces relevant results. Provide information about each customer so that ChatGPT can personalize the messages for them.
Lead Qualification
ChatGPT can suggest questions that can help you identify your potential customers. Provide ChatGPT with the information about your ideal customer profile and specific pain points your product or service addresses. Depending on this, it can provide you with a list of targeted questions that can help you know some important details about your leads, such as
- Their budget and decision-making authority.
- Their specific needs and challenges related to your offerings.
- Their timeline for making a purchase decision.
- Their awareness of your brand and competitors.
According to SEO Toronto Experts, ChatGPT can help you analyse the responses for keywords, sentiment, and overall tone. This will allow you to identify indicators of interest or red flags, such as
- Words like “excited,” “interested,” or “problem solved” suggest a potential fit.
- Mentions of tight budgets or specific price ranges might require further exploration.
- Vague answers or references to distant purchase timeframes might require nurturing.
ChatGPT can help you find out the patterns and trends by accumulating data from numerous qualified and unqualified leads, refining your ideal customer profile and developing more effective qualifying questions in the future.
Along with all these, you can automate some repetitive tasks involved in lead qualification, freeing up your time for more strategic activities. This includes
- Scoring leads based on their answers to pre-defined questions.
- Sending follow-up emails or reminders based on specific criteria.
- Organizing and filtering leads based on their qualification status.
How can ChatGPT help with Customer Service and Content Creation?
Customer Service
ChatGPT can handle FAQs or basic inquiries instantly. It can provide 24/7 customer support even outside business hours. You can train ChatGPT on your specific product/service knowledge and brand voice for natural and relevant responses. It can also collect feedback by conducting surveys. All this can help you improve the overall customer experience.
Product Text and Content Creation
You can use ChatGPT to write step-by-step instructions to use your product. This will save you time and resources. It can create these instructions in various formats, like text, diagrams, or even scripts for product videos. You can translate instructions into different languages for a wider audience.
Applying ChatGPT Throughout the Entire Outbound Lead Generation Sales Funnel
Stages and ChatGPT Applications
- Awareness
The first stage is where you want people to know about your product. Your goal is to introduce potential customers to your offerings. Using ChatGPT, you can discover ways to build your personal brand and create content. It aids in social selling, expanding networks, and building trust.
You can do database cleaning and list management with the help of ChatGPT. All you have to do is just extract and format information from spreadsheets and generate text based on templates for personalized outreach.
You can write personalised email templates and subject lines and generate different follow-up options for cold emailing as well using ChatGPT.
2. Interest:
You can use ChatGPT for LinkedIn reachout. It can help you create personalised messages and generate personalised hashtags and call-to-actions. You can also Integrate with Google Sheets for lead-specific outreach. You can also develop personalised scripts with openings, objections, and closings for cold calling.
3. Decision
There are wide ways to use ChatGPT to make better-informed decisions. One of the most common methods for creating online text is by creating surveys and scripts. These chatbots can help you learn more information about your target market and find relevant ideas. You can easily leverage ChatGPT to draw comparisons between pages.
4. Action
Boost your inbound lead conversion rate with ChatGPT’s personalised email campaigns and engaging content. That would happen if you create blogs or copies to attract readers. There are various lead magnets that you can create with ChatGPT’s help. This includes landing page content, copywriting pieces, demos, free trials, educational stuff and more.
Tips to create the right ChatGPT prompts for lead generation
- State your task clearly. The more you’ll be specific the more accurate content you’ll receive.
- Refrain from including unnecessary information and make a concise command.
- Provide examples.
Conclusion
Hopefully, we helped you understand how to use ChatGPT so that it helps generate leads. However, it lacks access to real-time internet information and solely relies on data, you can still generate templates, responses, emails, and more following the tips given in the content.
About The Author: Amir Waheed is the co-founder & CEO of SEO Toronto Experts. He intends to bring a massive transformation to eCommerce SEO Services. His team of talented IT professionals knows the secret of getting huge conversions.
