Low-cost smartphones have always been in demand since the inception of smartphones themselves. In a country like India, this is more of a case scenario, because a lot of the population come from lower-income groups, yet are aware enough of the importance of a smartphone. Many people depend on it for work, and employers need to distribute smartphones to their employees.
For example, couriers and helpers in offices will always require smartphones to maintain contact with clients of their employers or to facilitate customer payments over web links or apps. It comes as no surprise then that budget smartphone sales are on the rise, and are touted to reach further heights.
With more access and stand-alone mobile stores coming up in every nook and corner of smaller cities, people can choose from a range of smartphones, like a Redmi phone under 15,000 INR. Retailers report that budget phones around the price tag of 15,000 INR are in high demand.
Because of the lockdown, stores saw a lull in phone sales overall, but an acute surge when the rules of the lockdown began to ease up. In these circumstances, there was even greater demand from customers to own smartphones.
Furthermore, as people are not yet meeting face-to-face because of the pandemic, there is a rise in sales of cheaper smartphones, and you can get the best Redmi phones at attractive rates. With e-learning needs arising, low budget smartphone sales have gone through the roof.
Smartphones for the Masses
Apart from the current pandemic situation that the world is facing, smartphones in the low-budget category have always cut into a larger chunk of sales than high-end or more expensive models. Most smartphones that are sold range between 10,000 INR to 15,000 INR. At the end of the day, most people want functionality, and use their mobiles as a means of basic communication, with regular browsing.
You don’t need a very expensive smartphone to do that. Another reason why there is a demand, and always has been, for cheaper smartphones, is that improved technology and increased supply brings the cost of manufacturing down. A less expensive smartphone, then, doesn’t mean it is less of a smartphone. It may come without some frills and thrills, but many practical people can do without those. Also, as the demand rises, so does the competition by brands to lower their prices.
There are more brands now than ever before, making smartphones to meet every customer’s requirement. As economies like India grow and prosper — and there has been gradual growth — there will always be a demand for Redmi phones like a Redmi 8, Redmi 9 pro, Redmi note 9 pro max, etc. With phone companies like Jio subsidizing mobile phone instruments to lock in customers into profitable and affordable contracts, the demand goes up even more.
Smartphones have taken over the world, make no mistake about it. In every village and corner of the globe, and India especially, you will find more smartphones now than ever before. This is not an overnight phenomenon; it has been a gradual ascent of demand and supply.
Demand has always been there, and with its exponential growth, and more awareness of low-income groups (along with exposure and education), supply to meet this growth has increased. It’s like a life cycle for the demand-supply chain.
From the laborer to the fruit vendor, and with the help of the security guard, communication is possible through a convenient smartphone-like one of the best Redmi phones. Xiaomi has well and truly cemented its place in the Indian smartphone market as the market leader, and plans to expand the variety of smartphones in the low-budget segment as it sees demand growing much more in the coming years.
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