Virtual events came into existence as a ray of hope that gave us the security and ability to stay connected with our friends, family, colleagues, and business partners when the world was suffering from uncertainty. Virtual events are more advantageous, flexible, and convenient than regular physical events. It is the reason people have quickly adapted to the newest format of hosting events through the internet.
Another factor that makes virtual events a favorite of organizers is the fact that they can be set up quickly. However, as even the brightest of things have a dark side, virtual events, too, have a few challenges and loopholes that the organizers have to face every now and then.
In this blog, we will discuss those challenges, and give you apt solutions to those challenges, helping how you can overcome them in the most seamless and effective ways possible.
- Audience Engagement:
One of the most common challenges that the event organizers face frequently is keeping the audience engaged throughout the event. While it is easier for the audience to engage in a physical event setup, the same gets a bit tricky in a virtual setting. Virtual engagement plays a significant role in deciding the success of the virtual event. Hence, as an organizer, it becomes crucial to ensure the attendees are engaged throughout the event.
To overcome this challenge, the organizers should focus on creating an immersive experience. For this, they can use a DIY virtual event platform; it will help them bridge the gap between physical events and virtual events. Not only this, these virtual event platforms come with several audience engagement tools such as live polls, live Q&A, live chat, etc. All these tools help the organizers in keeping the audience hooked and involved in the event.
- Selecting a Suitable Virtual Event Platform:
Another common challenge faced by a virtual event organizer is selecting a suitable platform for the virtual event. There are several reasons that make selecting the platform a challenging task for the event organizer. One of them is the abundance of options available in the industry, which makes it confusing. Not only this, the event organizers don’t keep the event scale and format before selecting the virtual event platform, which leads to nothing but the failure of the virtual event.
Instead of being careless while picking a virtual event platform, the event organizers should consider the event scale, format, subject, and objective while selecting a virtual event platform. Not only this, a bit of research goes a long way. Before making a choice, the organizers should consider a few factors such as security, privacy, budget, interface, audience engagement tools, networking opportunities, etc.
The most prominent reason people attend events is to connect with new people and expand their networks. Since physical events give the feeling of more belongingness, people find it easier to connect in physical events. Not only this, the virtual audience feels the lack of networking opportunities in the case of virtual events. It is why they feel virtual events are less efficient as compared to in-person events.
To overcome this challenge, the event organizers can select virtual event platforms that come with efficient networking tools such as live chat, one-on-one chat rooms, video conferencing, networking tables, etc. These tools will enable the attendees to connect with each other more efficiently and expand their personal networks.
- Privacy and Security:
The next commonly faced challenge while hosting virtual events is assuring the security of the virtual event. Now that the technology is so advanced, online threats such as hacking, and data leakages have become very common. Hackers find it very easy to hack any virtual event. It is why the organizers find it difficult to ensure the security of the event.
To ensure the safety of virtual events from online threats, it is advisable to have a secure yet budget-friendly virtual event platform. There are several platforms that ensure the utmost safety and security of virtual events. It becomes more important in virtual events where the attendees are more likely to exchange information. In addition, you should also look for the platforms that are password-protected and require the attendees to have the correct credentials to access the virtual event.
- Sponsorship Opportunities:
Sponsorship is one of the most sought-after ways to gain ROI from virtual events. However, it is not easy to get sponsorships for your virtual events. The targeted organizations feel virtual events are not adequate when it comes to the branding of those brands. Not only this, they even think virtual events will provide them less exposure as compared to physical events. Organizers feel that even if businesses agree to sponsor, they will do it at a cheaper cost than physical events.
To overcome this challenge, the organizers should select a virtual event platform that provides them with enough branding solutions and opportunities. Since the technology is so advanced these days, virtual event platforms are capable enough of creating an immersive experience. These virtual events are so engaging that they feel like real-life events. Not only this, such platforms come with several engagement opportunities that will deliver an event that is larger than life. With these virtual event platforms, the event organizers can create immersive virtual elements that would come with more branding, visibility, and engagement opportunities. Along with this, the event organizers can rely on different platforms and media to deliver enough visibility to the sponsors, such as social media and websites.
Yes, it is true that virtual events are quicker and come with several conveniences and advantages. But, they require the same amount and kind of planning and brainstorming as physical events do. If you feel hosting virtual events is only about having attendees on a regular meeting platform, then you are wrong. Hosting virtual events is not a child’s play, and it comes with several challenges. We hope this guide has helped you understand the challenges and ways to overcome them. So, the next time you plan to host a virtual event, incorporate the solutions into your planning, and see how it affects your virtual event.