Coronavirus Pandemic has made people buy more online than offline. The experts suggest that online consumer shopping habits and behavior have changed during the lockdown and it seems that these habits will remain among people for a longer span. So, the retail outlets should start preparing for a change in the demand factor and the buying patterns. With the current consumers’ habit online shopping seems to have become quite relevant.
What should one expect for future times in regard to the online shopping habits of consumers?
- Shift from stores to e-commerce stores for grocery
People want to stay safe and stay at home and hence for their grocery needs, they would depend more on the online stores. It becomes easy and convenient to get the products delivered at the doorstep. Getting home deliveries, not carrying the stuff and also not going anywhere for shopping seems to be ideal for the current situation.
- Buying in bulk to keep some reserve too
The new generation of customers were used to ordering online and getting things within a span of a day or two. But now, due to more pressure over the online stores for deliveries, there is a delay seen. So, this same generation of consumers now prefers buying in bulk so that they have the stuff in reserve too. You can see how the online shopping behavior has changed from buying in smaller quantities to buying in bulk. Also due to safety concerns many people have indulged into home-made food items and looking into this the demand for food ingredients and groceries, have gone on a high.
- Even retailers feel that drawing the crowd in the stores is not a good idea
It is true that there is a shift in consumer behavior towards online shopping, but surprisingly even for retailers, safety has become the major point of concern with the pandemic situation. Even the retailers feel that it is not a good idea to gather the crow inside the store. Rather, there should be some good platform for virtual experience for the customers and the retailers can then arrange for the deliveries as per the orders placed.
What are the recent factors influencing online shopping behavior?
Buying online is something the consumers are going to consider for the current times. But what seem to be the recent factors influencing online shopping behavior?
1. The uncertain situations
The pandemic hasn’t gone yet and hence the situations are still uncertain. Because of consumer buying behavior, online shopping has become the need of the hour. People prefer buying things through mobile apps or from web-based stores. The fear of contracting the virus makes people stay at home rather than go out for shopping. Online shopping is a contactless way of buying things and making payments. Thus, for pandemic situations, these things are ideal.
2. The younger consumers
The millennial crowd always loved to buy things online. Now, looking into the situations these younger consumers have taken over and thus, they have even influenced the elderly people in their family to get stuff online. This shift in online consumer shopping habits and behavior is because even the elderly people who were buying from the retail stores have now joined the younger consumers.
3. Best online deals and offers
Online shopping habits among consumers have made them more alert and careful while buying. In fact, the younger generation is a multi-screen generation. These people would first check where the best deals are available and only when they are satisfied, they would place an order. Because of this checking and comparing habit online shopping has become more fruitful.
4. The progressive online retailers
Many good online stores like Desertcart have impressed the customers through the best user interface, good deals, great service, and appreciable customer support thus bringing about a positive change in their online shopping behavior. The retailers and the new online stores will have to alter their strategies and should start thinking from the buyer’s perspective. Taking care of buyers’ safety will also bring about a better demand for the concerned store.
5. Easy and multiple payment options online
Looking into consumer buying behavior online shopping has become an important aspect. Since online stores have multiple payment options, people like using multiple payment options. The most used ones are credit cards. However, the online stores are also happy to give the options like debit card payments, Paypal and Paytm too.
6. People are well versed with the technological changes
The younger generation is well-read and well-informed. Thus they understand which are the best online stores that they must look out for? They understand the benefits that one can fetch if they buy the stuff online. The online stores have lower overheads when compared with the retail brick and mortar stores. This knowledge can be seen easily through online consumer shopping habits and behavior. Knowing about the scams can always keep the consumer alert. The alert consumers would shop from the online stores that are reputed and are legitimate. Because of this good habit, online shopping can surely be a treat.
Looking into the online shopping habits that people are showing up these days, it seems that they would prefer similar shopping trends and patterns even for the future. Post lockdown, the consumer behavior towards online shopping has really changed and this is good news for the online stores.
The retailers and the new online retail stores must have a look at the factors influencing online shopping behavior and make the relevant changes in their sales patterns, styles, and storage facilities. With the changes in consumer buying behavior, online shopping has become a popular way of getting things at home.
Online shopping is a safe tool for the current times and it definitely helps in saving time and energy. Consumers can expect the best buying experience if they log on to the legitimate and the best online stores. Thankfully, with consumer buying behavior online shopping has gained more popularity these days.