While the year 2021 has seen much advancement in packaging businesses, sustainable packaging remains the most appealing factor for brand owners and packaging designers. More and more organizations are quoting their long terms and short-term vision and plans for sustainable packaging.
Well learned and exposed customers are conscious of the environmental consequences and look for brands that offer sustainability throughout their product life cycle chains. Encouragement and the best part is that customers have exhibited willingness to pay an extra amount to the brands with sustainable packaging. This gave courage to many brand owners to switch to recyclable packaging. They are convinced that it matters to their valuable consumers and contributes actively to the environment. However, still there are areas where recycling cannot be an option.
Following trends, sustainable packaging trends have emerged that may be interesting for the industry to follow to impress your consumers in 2021.
1: Bulk refill distribution:
Bulk refill distribution is one of the sustainable packaging trends for the retailer and wholesaler. The concept of the bulk refill distribution is quite simple and adopted by a lot of business vendors, including retailers. The customers, especially retailers and wholesalers, are requested to bring their refilling containers for filling.
Bulk dispensers are adopted for the products like pasta, cereals, nuts, grains, fresh produces like vegetables etc. But the trend is not limited to the retailers only; a few of the general stores, small grocery chains are also shifting to this sustainable packaging method to pay some contribution to the environment.
The trend is constantly expanding to countries including Canada, the USA, Europe, Brazil, and many more.
2: Refillable parent packaging
This kind of sustainable packaging is based on Zero Waste initiatives. The trick is simple, quite similar to bulk refilling. Store owners can provide the product in refillable containers so that customers can bring their empty containers back for refilling.
Some personal care products are available in this kind of packaging. The best thing about this sustainable packaging way is that it cuts down the container and manufacturing cost. However, the success of this packaging will depend on various factors like acceptance by the retailer, consumers, availability of the containers in bulk quantity, and so on.
3: Reusable Packaging
The method of sustainable packaging is imposing. But the concept is not new to the B2B markets. Many manufacturers still use the drums, used crates, bulk containers, and pallets to fill the products again.
Also the reusable packages such as zipper, spouts etc. contributes to the re-usability of the packaging.
The reusable packaging trend is constantly booming, and many business organizations are shifting to cutlery and reusable containers to reduce the stress on the environment.
4. Antimicrobial packaging
Antimicrobial packaging is the new trend in sustainable packaging practices. This kind of packaging is not only helpful in reducing the impact on the environment but also helpful in reducing the wastage of the product that occurs due to microbial attack.
Though the antimicrobial packaging is a little bit expensive and may require changes in the package’s design, it also helps to avoid food spoilage.
5: Edible films
Edible films packaging is currently in trend and available to use for commercial purposes. This kind of packaging is available from natural products like chitosan – a polysaccharide – with natural antibacterial properties.
The reason to choose this packaging method is that the material is edible and protects from microbial attack as it acts as a barrier between the food material and the outer environment. Moreover, this is also helpful in inhibiting the bacterial activity by blocking the supply of oxygen. The method is quite common in food industries.
Bioplastics are also the sustainable packaging method formed by biodegradable resources such as protein, starch, and polylactic acid. As a result, bioplastic packaging is in great demand, especially in commercial markets.
Jignesh Prajapati is an Industry writer and Digital Marketing Expert into Mamata Machinery Pvt. Ltd. Jignesh having 10 Years of experience into Digital Marketing and Transformation Work for Industry to promote digitally. Work as writer and Digital Marketing Expert at Mamata Machinery – Providing cutting edge Flexible Packaging Solutions for nearly 40 Years to India and the World. Mamata has two facilities in the USA at Illinois and in Florida and has an extensive network spread across 90+ countries around the world. Mamata deliver Co-extrusion Blown Film Plants, Bag Making, Pouch making and Wicketer machines. Mamata also known for world first Innovative Flexible Packaging Machines like HFFS, PFS and Sachet Packing Machines.