As trivial as it may seem, building customer loyalty using a personalized advertising book is a strategy that is not easy to implement. It makes it possible to lock in its consumers to stabilize and increase its level of turnover. Beforehand, you should know that the concept of loyalty is mainly based on creating a lasting relationship of trust between the company and the customer.
Moreover, a loyal customer can guarantee more prospects, and this is why it is essential to know how to bet on the right product to carry out this operation. For a long time, personalized advertising brochures have been part of the advertising objects chosen by several companies in their loyalty process. Therefore, we will mainly tell you the advantages of offering advertising brochures to its customers in this article.
Why you need a personalized advertising brochure
First of all, remember that countless objects can act as goodies. These can be mugs, t-shirts, USB keys, etc. However, it is not by chance that entities specifically decide to use personalized notebooks to establish a link with their consumers. But using such a product is quite beneficial, and we will find out why.
In fact, the advertising brochure has an aspect that is both practical and convenient. The practical side lies in that the notebook can be used every day, at work and at home. In addition, the same is true for its convenience. It is mainly used for taking notes:
- Note for an appointment (in this case, it can act as an agenda);
- For an important list (shopping list, wish list, to-do list, etc.);
- Reminder note (as a reminder).
A notebook is a writing tool that makes everyone agree. It is ideal for recording useful and new information and for collecting ideas that suddenly come to mind. A personalized notebook in the colors with the slogan and company logo amounts to systematically conveying a message to the customers. With each use, they will come into contact with your brand.
These small daily gestures allow us to understand that the notebook can truly fulfill its mission as an instrument of communication with customers due to the frequency and importance of its use. This is why personalized advertising brochures are indeed effective and also allow you to develop your employer’s brand.
What kind of advertising brochure to offer
When designing the template, it is considered necessary to consider three parameters: the size of the notebook, its quality, and the location of the logo.
The choice of size is undoubtedly a fundamental factor on which the frequency and initiative of the client in using the advertising book will strongly depend. Size of A5 or even A6 format will give it a notepad effect. In terms of practicality, it’s a great idea, and you can take it anywhere in your pocket or bag without taking up a lot of space. In contrast, a larger format will provide more writing space and, at the same time, more room to put the logo or the message of the company.
In terms of quality, we mainly play on the quality of the material that will make up the pages, the binding and the cover, without forgetting the arrangement of the lines or the squares. Each of its details is important in order to seduce the customer, and this must give him the desire to register everything and anything.
Playing on the location of the logo is a visual mini-challenge, and here you have free rein on where to place them. Don’t forget to add a touch of originality by adding a few mentions, such as the date or playful engravings. The goal is to insert your brands so let your creativity speak. But be careful not to overload the notebook too much. Sobriety is often appreciated. You can add a pen per the personalized advertising brochure as a second accessory for even more compliments and juggle the number of pages. In reality, everything will depend on your budget.
Where to distribute the personalized advertising brochures
Choose specific events to offer them. Therefore, when:
- Welcome pack: to welcome your client for their first participation. It can also be offered when welcoming a new employee ;
- Trade shows/seminars: this is an opportunity not only to strengthen the link with your current clientele but also to take the first step toward potential consumers;
- Internal events: for the launch of a new product or to symbolize the company’s anniversary.
In a word
As you have discovered in this article, the personalized advertising brochure in your brand’s colors is the ideal product for advertising by the object. However, you will have to apply yourself to choosing a notebook of the right size and quality to seduce your customers and make it practical daily.