Communication is as vital to the survival of brands in the market as it is for us in the world. And when it comes to an industry as ruthless and cut-throat as the fashion industry, this need for communication becomes dire. Ironically, fashion communication is still a field under-construction – fairly new and increasingly popular among fresh aspirants.
So, what is it like to study fashion communication, especially in the Indian fashion scenario? Let’s find out.
About the degree
No matter how great a product or service, it is only as great as it is marketable. And the number one component of a solid marketing strategy is strong communication skills. The same holds true for the fashion industry, which is supremely vast and always dynamic. To avoid getting lost in a jumbo pool of competitors, brands need skilled fashion communicators to promote their products and services in a manner, be it subtle or loud, that customers would happily want to make a purchase.
Then, fashion communication is a specialized field wherein aspirants will acquire such communication skills as are relevant to the Fashion and Lifestyle industry. This could take several forms, such as graphic designing, visual merchandising, fashion media, fashion photography, and others. These forms act as a bridge between the public and the fashion industry, presenting products and services in a digestible manner.
There are mainly two sides to it – one is to communicate fashion, and the other is to communicate ‘through’ fashion and students will learn both in a professional degree programme.
Studying fashion communication in India
India is a fertile ground for studying fashion communication, especially given that the Indian fashion industry has significantly evolved in the past few years. Another factor to consider is that fashion communication is a relatively new area of specialization, and hence, the demand for fashion communicators is expected to be on the rise.
Such a lucrative field, those pursuing a degree in fashion communication can find the following career options open wide for them –
- Visual merchandiser
These professionals are the ones responsible for promoting a brand’s products and services via their design skills. They work behind-the-scenes of a fashion retail store and oversee the display exhibits, store shelves, and other décor to ensure that not only customers find the aesthetics eye-pleasing but strategic placement of items makes the store more user-friendly.
- Brand manager
Also known as a ‘brand guardian,’ fashion brand managers are responsible for maintaining brand integrity across different communication channels and to come up with such promotional strategies that are profitable for the brand’s image and profits.
- Fashion journalist
Contrary to popular belief, fashion journalism as a career is more than just writing about clothes. This career involves reporting on the latest trends and other news related to the fashion industry. To get breaking fashion news, these professionals need to connect with leading designers, fashion houses, and stylists.
Other career paths also open up for students of fashion communication, such as that of art director, image consultant, educator, graphic designer, fashion photographer, et al. It is always better to opt for professional courses from top fashion communication colleges in India top institutions offer a 360-degree comprehensive learning model. Students will easily be able to navigate their way through the highly competitive fashion industry and make a mark of their own.