“A brand is not what we tell consumers it is, but what they tell each other it is.”
This is the strength any brand needs. This is possible when your brand is visible, and people are aware of it. Social media is a great way to do this.
Social media is simply a form of electronic communication such as websites. Users create online communities to share information and ideas.
What is the importance of being on Social Media?
Social media helps in building brand awareness, being visual. Visual content is more attractive than written posts and generates greater engagement with the audience. Social media allows visual content to be displayed more appealingly. This is why it is so popular today.
As you probably know, it is important to establish your brand presence on social networks. Only in India, Facebook has over 270 million active users. It is the country with the most Facebook users. With around 70 million active users, Instagram is also slowly gaining ground in India.
Social media can help an educational institution like School increase brand awareness and foster stronger relationships among students, parents, and teachers. Social media can help students engage in more fun and interactive learning by encouraging active participation.
How can schools make the most of their social media presence?
Education is extremely competitive. Many schools offer the highest quality education, top-class facilities, highly qualified teachers, and much more. This makes it difficult for institutions to keep up with the competition and connect with students in meaningful ways.
A school featured on social media platforms can market itself, expand its reach, improve its public relations, retain existing students, and attract new enrollment. This platform makes it easy to communicate with parents, students, and teachers.
Let’s take a look at the many benefits that schools can reap from being on social media.
1) Educational Benefit
Students and teachers can work together on social media to improve their progress. Students, teachers, and alumni can all connect through social media channels like Facebook, Instagram, etc. This helps students to improve their learning, communication, reading skills, and overall well-being.
You can also learn online through it. A social media presence allows parents to keep updated with school activities, student benefits, and how teachers are involved.
2) Information sharing is easier
Most people, including students, have access to the internet via mobile phones, laptops and tabs, for sharing thoughts, opinions, study material, projects, and other helpful stuff. Students can stay connected to their teachers and mates by doing this.
3) Social credibility
Social media credibility refers to trustworthiness. Information provided is reliable in terms of source, message, and media.
It is free for users to use social media. It allows users to communicate and share views. However, some techniques can be used to promote events, online courses, or research. This results in a better learning experience with minimal investment.
5) No-hassle Connectivity
Social media has become more about geographical factors. With various social media sites, you can post your question anywhere and get an answer in just a few hours. This is the strength of social media connectivity that can provide a solution for your question.
With so many schools to choose from and increasing competition between them, it is important to get involved in social media. With a well-planned strategy, your school’s social media presence can be a huge asset.
These points are important before you start a social media strategy.
- Which is your competition?
Get to know your competitors before you go. Make a list of your competitors’ social media platforms and how they use them. You can view their Instagram or Facebook accounts to see how they are performing.
- Know your parents
Knowing your parents is crucial as they will play an important role in your enrollment decisions. Take the time to learn about your parents and any potential new parents that you would like to recruit to your school.
- Your USP
Find your unique selling point and make your brand stand out from the rest by listing what you do best. Your brand will be promoted if you highlight your USPs through your content.
- What is the social media industry offer?
You must keep up with the changing nature of social media and adapt accordingly. To design your strategy, you need to be aware of the most recent algorithms and best practices.
- Create a content inventory
You can make a list of blogs, videos, and testimonials that you have. This will be useful for the session. You should keep updating your content as needed.
Once you have the data, you can begin to design a social media strategy for your school. Two basic goals can be met with social media strategies:
- Lead generation
A social media strategy is a plan that will answer questions such as “What, How, When, and Why” for every post on your Brand’s Facebook page. Without a strategy and plan, merely being present on social media is not enough.
Let’s look at some strategies schools can use to attract new students and retain existing ones.
1) Establish a goal that can be measured
You should set goals that are easily measured. These are some examples of goals that a school could have:
- Online reputation and brand awareness can be increased
- Increased inquiries from students and parents
- Increase awareness of the fundraising campaign by naming a cause.
Social media can increase awareness of your school through engagement with current families or parents and the promotion of useful content that drives engagement.
Your school can be positive to prospective, current, and former families. You can create a sense of community online and keep everyone in touch with relevant information. This will increase your credibility.
Online social campaigns are possible. This allows you to reconnect with alumni and create new connections within your communities.
2) Know your target audience
You have to identify your audience. These are your parents, students or families, teachers, and alumni. To keep your audience’s interest intact, you will need to post content, images, or videos accordingly.
3) Select a social network & social media channel
Once you have identified your target audience and know your goals, you can select the right social media channels to market your school.
Schools are most often present on Instagram and Facebook. It is highly recommended that you have both Facebook and Instagram presences as millennials are avid followers of both.
You can also consider your audience and choose from podcasts, blogs, videos, etc., content that will build engagement and drive traffic to your website.
4) Set expectations
Expectations are an instinct. Expectations are essential at the team and personal levels. They will help you determine who is responsible for what and how. These expectations could include:
- Frequency of social media posts– The number of times you will post and the amount of time you are willing to spend posting.
- Budget for Ad –You should have a budget for placing ads on social networks sites to promote your brand.
- Hashtags –You can choose a few hashtags to use. You should have at least one hashtag you can use in all your posts on social media. Later, you will be able to add hashtags according to your campaigns.
- Assign responsibility –Assign work according to expectations. This means that you should clearly define who is responsible for what work and how it should be done.
5) Create a landing page
A landing page is a page that you create on your website to convert visitors into leads. This page allows you to collect information about visitors to exchange for an offer.
A few landing pages can encourage students, parents, and others in the education field to engage with you. It will promote events, gather information, increase enrollments, and many other things.
6) Plan your content distribution
You should plan when and where you will share your content on social media platforms. Your school’s admissions, academic, and event calendar should be aligned with your social media plan.
Keep your content fresh and relevant to the market. To promote your content better, you can use Instagram stories and Facebook.
7) Measurement and Testing
It is not enough to have a social media strategy that is in place. You need to analyze it constantly to see how it is performing.
Regularly engage with your audience to find out what’s working and what’s not. A social media audit can help you determine where you are at the moment. This will allow you to develop measurable and affordable strategies that address new growth opportunities. You can get free insights from Facebook and Instagram for monitoring your posts.
Take, for example.? Let’s take a look at the Delhi Government’s Initiative:
Delhi Government launched the ‘Happiness Curriculum’ for nursery students to class 8 in Government schools back in 2012. After the success of the launch, private schools followed suit, and the movement gained global attention.
This course was designed to include value education, mental exercises and meditation. It is a great way to help students cope with the ever-growing competition in today’s world.
Thanks to technology and social media, school officials made every effort to incorporate them into their
The Key Takeaway
Now we understand that social media marketing can increase brand awareness and attract new customers. If done right, it will show the target audience that they are active and engage with their customers. 63% of consumers who search online for brands are more likely than others to follow those with an informative presence on social networks.
71% of those consumers, whose response time was faster, recommended the brand to others.
Every school should plan a social media strategy. This will allow them to make their brand visible on social media channels and reap the maximum benefits.