Running a successful marketing strategy greatly depends on your ability to provide content that’s up to standards in both quality and quantity. Keep in mind, nonetheless, that quality and quantity are merely two out of three key pillars of a successful content marketing strategy. The third one is the variety of content. So, in order to create a strategy that envelopes all of these content types, you have to get familiar with all the options that you have available. Here are seven such options.
1. Video content
The first thing you need to focus on is producing more video content. The reason behind this is fairly simple, video is, currently, the most popular format online. YouTube is, at the moment, the world’s second-largest search engine (right after Google) and there are 100 million hours of videos watched on Facebook every single day. Furthermore, you get so many different forms of video content to consider. You can make tutorials, guides, reviews, comedy sketches, public announcements and much, much more. Regardless of what your strategy is, there’s always the right video format to fall back to.
2. Traditional written content
The second thing worth bearing in mind is the fact that traditional written content isn’t dead. In fact, the standards have grown over the last several updates to the algorithm, which made content makers dedicate more time to writing than ever before. On average, it takes one 3 hours and 57 minutes to write an average blog post, while in 2014, the average was at 2 hours and 24 minutes. The discrepancy between the number of bloggers who spend 4+ hours is even greater than that, which is definitely something that you should ponder on.
Podcasting is definitely a medium of the future, and the only reason why not everyone is doing it is the somewhat steep initial investment required. It’s not just about recording yourself talking on a topic for an hour straight. It’s about getting all the right audio equipment and audio editing software, as well as finding the right guests. The production is, as you can see, not just elaborate but also quite exhausting. Still, it’s definitely worth the effort invested.
Infographics are definitely one of the most effective content formats out there. Why? Well, in the age where 8 out of 10 people don’t read past the headlines, this is the type of content that will receive 100 percent of the attention of your audience. Due to the fact that it combines facts and interesting graphical depiction, it’s far more likely that your audience will remember what they see. Nevertheless, it’s the quality of an infographic that determines the effectiveness of its end result. Specialized agencies like Infostarters make efficient infographics and even helps turn them into a printed format (brochures, flyers, etc.). In other words, the usefulness of infographics goes far beyond your digital marketing.
5. Augmented and virtual reality
Your brand needs to keep up with all the technological innovation that we’ve seen in the previous several years. Mostly, we’re talking about augmented and virtual reality. There’s a reason why both of these trends have the word reality in their name, seeing as how they’re meant to alter the world as we know it, thus presenting the viewer with a form of an alternate reality. The benefit of this trend is the fact that it’s incredibly life-like and, as such, highly immersive. Being immersive is what makes people more susceptible to your suggestions.
6. Interactive content
Another way to increase the level of immersion that your audience evokes is to make your content interactive. This is a feature that you can use in virtually any format out there. In fact, in the past several years, even some of the major shows like Black Mirror used this style for their episodes, and there’s no reason why you shouldn’t test it out on your own. A choose-your-own-adventure type of content gives your audience a sense of control, which can naturally lower their defense mechanisms and make them more susceptible to the message that you’re trying to convey.
7. Voice search optimized content
The very last thing you need to take into consideration is the likelihood that your audience will use voice search in 2020. According to some estimates, about 50 percent of all internet users might go for this option in 2020. Sure, voice search SEO is something that can really improve your odds in this field, but a content that’s specifically designed for voice search can make your position so much stronger. With more and more people using Siri and Alexa, it is clear that this is the trend that’s not going away anytime soon.
In the end, it also comes down to the preferences of your audience. There’s nothing to stop you from trying out various forms of content and then analyzing the results in order to see which of them produced the best result. This kind of in-field testing is amazing because it takes your entire audience as a test sample group and gives you definitive answers to your questions. Still, you should never stop pushing your limits.