The Reality of Social Media
Digital Marketing

The Reality of Social Media Lifestyle

Social media is an essetional part of our lives. In last fifteen years, it has changed our lives like nothing has done. These days you will hardly find anyone who is not on a popular social network such as Facebook, Instagram, Twitter, Connected, Helo or Houseparty.

Our life revolves around these social channels, and our digital profile has become our template. The last thing we do every night after retiring to bed is check our social media updates, and the next morning after waking up is to again check our feeds on the Facebook, Instagram and Connected India. This is the reality of modern times – social media lifestyle.

We now don’t look for role models in the real life, we try to find them on the Instagram, Twitter, or any of the hundreds of new channels. We follow their lifestyle, we try to emulate them, we buy clothes and products they endorse. We treat them as demigods. They have millions of followers who are just crazy about these icons. They have become influencers, and brands use their popularity to sell their products.

It’s not only mega film stars, sportspersons, models, and TV actors who have become influencers, but even ordinary men and women with thousands of followers too have attained minor celebrity status, and companies often use such people to prop up their products. The social media lifestyle is glossy, glamorous, and highly addictive and especially youngsters love it.

Social media has a major impact on individuals and their lifestyle. Despite having its positive side, social media has also been shown to adversely affect things like our moods and stress levels. It often causes addiction that can have a negative impact on our daily life in more ways than one.

It’s mostly students in the developed and developing countries who are becoming victim of addiction of social media and its applications for various reasons. Such things often lead to change in their social and personal lifestyle both academically and off-academic.

The younger generation especially teenagers and those in their early 20s seem obsessed with the social media. Technology has intruded in their lives in ways that everything that a person could need is literally at their fingertips. This is undoubtedly amazing, and it is also a great convenience, but technology has got its side effects too.

Technology has allowed social media to take over the internet and has also taken over the lives of many people. Many psychiatrists and researchers have noticed that this addiction is beginning to have severe negative impacts on people’s lifestyle.

For example, students who spend bulk of their time on social media often suffer with lack of attention span. Moreover, social media has become the biggest contributor to psychological problems such as anxiety, depression and narcissism. It has also affected our relationships in adverse way.  It’s true that people have become better connected, and that may create an illusion of friendship, but the truth remains that they have actually become emotionally more unstable, and are now mostly hiding behind a computer screen.

Users need to be very selective about a social channel where they like spending time, because most of these sites are destroying their lives and their ability to interact in a real world with success. This is where Connected India comes as a fresh air. It has everything that a social channel could ask for – friends, professional contacts, connections, guaranteed matches for dating, and last but not the least a counselor if they need one.

Although, social media lifestyle is the new fad among people, everything about it is not honkey dorey. It has a huge flipside. Social media, despite its huge popularity remains a virtual world, and it can never be a substitute for the real life that has real people with real emotions.

It’s a make belief world that we need to understand. We shouldn’t let it control our lives the way it has been doing. What we need is a balance between our real life, and the virtual reality of the social media. And how often we should use it – this is for us to decide how much is too much.