An SEO strategy may be divided broadly into two parts: off-page SEO and on-page SEO. Although they are vital for the success of any SEO campaign, they fall under entirely distinct categories.
On-page SEO concentrates on optimizing parts of your site that are under your control. On the other hand, off-page SEO concentrates on boosting your domain authority with the help of content creation or backlinks.
To understand the differences between them further, you must understand the way search engine algorithms function.
There exist two major categories that search engines take care of when assessing your site in comparison to any other site on the Internet.
- On-page SEO takes care of what a site is about
- Off-page SEO takes care of how authoritative or popular a site is
To put it in simple words, the factors you are ranking for are primarily specified by on-page SEO. How well you are ranking in the SERPs is largely specified by off-page SEO.
What Is On-Page SEO?
The best SEO services will tell you that the basis of on-page SEO is the most fundamental SEO tactics, such as using keywords or optimizing meta descriptions, title tags, HTML codes etc.
On-page SEO pertains to all the steps that may be directly taken within a website to upgrade its ranking in the SERPs.
This comprises of those basic tactics as well as things such as all-round quality of content, page performance, or structure of content.
Although keywords are comparatively less important than they used to be a while ago, keyword optimization continues to be an important factor of SEO.
That being said, the emphasis has veered towards long-tail keywords that suit the search habits of modern internet users adequately.
Consider your audience as well as the keywords they have been searching for while trying to create and optimize the content of your website around these keywords.
- Meta Description
The meta description refers to the short description appearing below the URL on the SERP or below the headline on a social media post.
It must be descriptive of the content on your page. Make sure that you include the relevant keywords here for them to be detected by search engine crawlers.
Maintain a 300-character limit on your descriptions to make sure the whole description is visible in the search results.
- Title Tag
The title tag is the title of a page or the heading that is visible in the SERPs. And again, this makes up one important opportunity for including pertinent keywords to improve your page’s search ability.
What Is Off-Page SEO?
Off-page SEO is the ranking factor outside of the website itself. Although a few such elements fall out of direct control, there are steps that you can take to influence them in case you are focused on.
A great off-page SEO strategy can improve brand awareness and increase content engagement while highlighting the relevance of your site to the SERP users. Several of the decisions made by a digital marketing company in on-page SEO strategy is going to affect the way the off-page SEO is.
Your backlink profile makes up one of the major drivers of a good off-page SEO strategy – the quality as well as quantity of other websites that are linking to a page.
Earning links relevant to your niche from authoritative websites enable you to improve your ranking capacity considerably.
The explanation for this increase lies in the way search engines categorize relevant content. In reality, when any other resource links to a website, they are transferring a bit of the link equity of their page to the content, helping it become more valuable to search engines as well as to the readers.
- Social Sharing
These days, search engines are increasingly looking at the way your content performs in the vast landscape of the Internet.
Although the relationship of social sharing with ranking potential sounds unclear, to say the least, if a content is shared frequently, it will rank better in the SERPs.
- Content Distribution
The web is built as a way of sharing information and that is the reason why it has been referred to through phrases such as The Information Superhighway – something that sounds outdated these days.
Nonetheless, it’s true: people share a huge amount of information online each day on a whole lot of different outlets that stand outside the social media circle.
Possessing a strategy that integrates on-page, as well as off-page SEO, gives your website possibly the best opportunity it has for ranking in the SERP.
Using on-page SEO, you can build a website that’s adapted to particular keywords; using off-page SEO, you are making sure that people become aware of the kind of content you create.
Thinking about both of them together, you can build a well-rounded and strong SEO strategy. Ensure that you don’t miss the potential ranking opportunities by concentrating too much on any one of them.