Everything you need to build, host and manage a website is just that easy with the help of SEO and its correct way of implementing. Rising competition and technical advancements, both are contributing at their peak in the field of digital marketing.
In this day and age, it’s become very crucial to have a look at the latest trends and tactics of SEO. Marketers nowadays are putting various advanced and new strategies into practice in order to defeat the competition. Such marketers know how to over-smart their competitors with what strategies and techniques.
Therefore it is very important to keep a regular update on every drift of SEO. The process is so well-educated in terms of the creation of a web page, easy to crawl and easy to categorize. That’s how its upcoming new and advanced tactics also become part of your helping hand.
SEO Trends of 2019
1. Audience and User Intent Understanding
With the reference of some of the digital marketing experts, learning about the audience intent will be more significant ever in the year 2019. What your audience focuses on, what they want more? Audios, text, images or videos?
The site will be rewarded by Google when your site is making ease in the customer’s journey. Whether you are well-optimized or highly ranked, the site should be in the hands of the targeted and right section of the audience, otherwise business won’t grow.
The era has now started to stop coordinating keyword phrases and to start ensuring that your content all-inclusively answers the questions of your audience they ask via search.
2. Structured Data Markup
It is the key to unlock the success of today’s scenario in the field of SEO. In the world where everything is becoming AI (Artificial Intelligence) friendly, their structured data markup is helping to move Google towards the AI world.
Whether your AI is good or not, if it consumes more time to crawl the required information, it won’t grow the business.
AI requires fast processing of content and its attention to the desired target audience. And that’s what structured data markup does.
3. Creation of Exceptional content
Search engines (like Google) focuses on the content and analyze it on a quality basis.
The sites that come with exceptional depth in quality content, they literally scored in rankings throughout the year. It helps in defeating the other competitive sites.
Many experts expect to look forward to the trend of Google rewarding sites that come up with the best in-depth experiences of content continuing in 2019.
Do you answer the questions? Do you make a sale? Do you manage a reputation with SEO help? Although you do all such practices research is another important aspect for the same.
Research! It is the solution to the problem that users often face and then come with something that is meant for people. And you will always do better in your efforts.
The content should not only be limited to answering the questions but it must be lingual enough to engage with the audience.
4. Expertise, Authority, and Trustworthiness
Expertise, authority, and trustworthiness, also known as EAT is the helping hand that Google uses in its Search Quality and Evaluating Measures.
It does it on the offline platform and uses the people review to judge the quality of the content in comparison to what is currently going on.
In other words, it uses it to help people in analyzing and deciding what good pages should look like. So that it can be shaped in a way of good results. High-quality pages in the searching standards are the ones it wants the algorithm to push to the top.
Just like Google, Bing wants to reward (Expertise, Authority, and Trust)
5. Investment in Technical SEO
With the latest tactics and advanced strategies, websites continue to grow by adopting changes every year. Therefore making SEO in the technical aspect is a major area of investment in 2019.
Some of the must focus areas on the SEO side are-
Search engines prefer a loading of sites very quickly and that’s how speed matters there. Sites will then finally then become simpler, easy and faster.
3. Progressive Web Apps (PWAs)
In 2019, as a smart marketer, you should start thinking about how your website could live on as a PWA in the future. If you want your website a keepable experience for your users, such platforms play a significant role.
6. On-page Optimization
This practice of optimizing particular web pages in order to rank higher and get more relevant traffic in search engines is another tactic in the era of SEO.
On-page optimization uses both HTML source code and content in order to optimize a page. It will continue to play a vital role in 2019.
Companies who are knocking the door of success in this competitive era, on-page SEO optimization has tactics that lead to incredible results.
Building links are still very important while dealing with SEO, but on-page optimization is again very important. On-page optimization is not a “set it and forget it” kind of strategy, it is the biggest boom for the companies or marketers.
7. Voice Search
As we all know, how the strategy of voice search has grabbed all the attention in 2018. And that’s how the companies are now switching to voice optimization strategy.
Voice search is just a chunk of a bigger move in the search journey of specific results to answers in order to avoid the long search journey.
Voice optimization will probably gain more attention and prominence in 2019. But where the voice might be an easy way to answer the questions of the audience via search, there it is also not exactly fulfilling the intent of the users.
Therefore, the marketers are now looking for an authenticate voice optimization strategy that called me as the game changer for the business and marketing.
8. Watch Machine Learning
Machine learning is about to detonate in 2019.
It is a subfield of artificial intelligence (AI) concerned with algorithms that allow computers to learn. It allows the users to go with a deep understanding of providing better results to end up with the user’s satisfaction.
Although machine learning is not new, it’s been from the last many years. But we must learn new skills and adapt to how things are promptly changing with the rise and advancements of technology.
The aforementioned are some of the tactics that are trending in 2019. One must know about these strategies or techniques in order to jump on the ground of success defeating the competitors.