Old Content seo techniques 2021 | seo update blog post
Digital Marketing

How Old Content helps to Boost Your Google Rankings

Want to get familiarized with appealing content marketing hacks that stand the test of time? We are here to save face! Content marketing has long been one of the best procedures to generate sales and profits that speaks volumes of a company’s persona. 

It establishes brand awareness, expertise and keeps your business on top of the game. Various unrecognized hacks exist that many audiences are not aware of. These brilliant hacks revamp your old content and boost rankings on Google with prolific results.

Use these hacks and cater to the fluctuating needs of Google Algorithms for the best profits received at your end. Reading and bringing these hacks to fruition will bless you with fantastic results that keep your hands busy noting down sales. Neil Patel’s blogs also contain amazing content revamping hacks, which you can refer to after this article.

1. Develop top-notch keyword research

The key to refurbishing your content is developing amazing keyword research. While this may sound like an obvious point, many content marketers focus on building conversions and overlook this point. 

Don’t worry if you are unsure of your caliber for keyword research, as keyword research tools have shielded you. Keyword research tools like Google Keyword Planner, MOZ keyword planner, and Ahrefs guarantee keywords that cater to Google algorithms seamlessly.

If you wish to revamp your old content, focus on updating content when you accept new information about your topic. Ditch the procrastination and carry frequent updates to let audiences know their voices and demands are being heard. 

Write for audiences and maintain consistency and closure. Insert high-value keywords in meta descriptions, title tags and tactically place them in your content.

2. Rank against your competitors

By using competition analyzing tools like Buzz sumo, Ahrefs, and SEMrush, you will obtain a clear picture of the top-notch content from opponents. 

Based on this data, counterattack with more exclusive and qualitative content written with user intent. Competitor analyses will give you a clear picture of the content writing services Delhi you need to employ. Make the best out of the competition instead of focusing on the negatives.

Always observe and analyze your competitor’s content and content marketing strategies. If those stratagems work for you, use them as well. Observe the catchy headlines to the rich and purposefully placed keywords used by your competitors. If you wish to survive in the content marketing world, observing your competitor’s content and interchanging them with even better content is necessary.

3. Evaluate Backlinks

Wish to revamp your old content? Focus on investigating your backlinks. Backlinks ensure a good update of content and SEO and lead to higher rankings on search engines. Search engines use backlinks to determine the authority of content and, ultimately, its location on search engines. If the backlink from your old content is treacherous or broken, replace them proximately.

Apprising older content with new information advances your backlink profile and strong position on search engines. Some of the best backlink checker tools you can use for indulgence are SEMrush, Buzz sumo, Link Explorer, and Google Search Console. 

When you analyze the position of your backlinks, you get a clear picture of what search engines anticipate from you. This means that you’ll get an authentic and unfailing picture of your content or website’s ranking on Google Algorithms.

4. Improve the rankings of your best performing content

While refurbishing your content, analyze the ranking of your content using the content analyses tools mentioned in the above points. Based on the best performing content which has generated the most appreciation, improve the rankings of it.

Focus on improving your website’s experience and including long-tail keywords rather than semantic keywords. When you rank your best-performing content even higher, productive traffic comes knocking at your door. 

Fix broken links and generate links with credible sites to revamp your old content to new heights. Distribute your content with keywords evenly and see the magnificent traffic and conversion rates bound to come in your way.

5. Keep your URL the same and optimize your CTA

Every content in content marketing strategies is bound to boast a call to action. Often, the call to action is depleted of keywords and unnoticed in the optimization process. If you want to rank higher on search engines, optimize your call to action. 

Keep your URL unaffected and focus on generating traffic based on your enticing call to action. The call to action must be enticing and charming.

If the content is not performing well, don’t hesitate to delete that content, Unwanted content with low search engine rankings will not bring the necessary changes or any modification to increase sales. 

Focus on creating new and quality content instead of trying to rectify the damages from your older content. Emphasize optimizing your titles and meta descriptions with new and quality-performing keywords that perform well on search engines.

6. Optimize old posts for new keywords

If you wish to redecorate your content, optimize your old posts for new keywords. Use tools like Yoast’s WordPress plugin to enter a focus keyword you aim to use. This feature suggests unconventional and prolific keywords that rank high on search engines.

Content marketers must constantly update content with up-to-date information. Despite that, if your content is belligerent to rank higher on search engines, use new keywords and test its frequency on search engines. Never lose hope on old content which have a decent performance. You can consistently rank it for higher results than the previous one achieved. Content marketing is a field with competition, and the best way to survive it is to bring the necessary changes that help you survive in the market.