Digital Marketing

Existence of Google Sandbox

Google Sandbox is a metaphorical term that is been used for newly set up websites. Such websites when they have been ranked poorly by the Google Search Engine Results, it automatically enters the Google Sandbox. But the existence of Google Sandbox still remains a question. Though denied by Google management, the latter has yet added new algorithms to its filter during late 2004. This filtration helps them rank only the best on their search engine results page.

Google Sandbox main function is to swipe out all the excess websites that offer low-quality content or images. As newly launched sites aren’t ready for new challenges or strategies, they would be laid back. Up-to-date or good quality content develops Google interest ensuring the visitors get the best content on the web search results. As relevancy is the key to search engine success, it becomes essential and challenging for webmasters to optimize sites and provide more accurate results. Highly relevant information sites only get a place on the search results. If you fall into prey for not optimizing strategies for the site or providing low-quality content, you could find your site being trapped in the sandbox.

Identifying your website in the sandbox or not is quite a task. All kind of sites can find themselves an entry into the Sandbox. Google will be notified about a newly built website as it enters their search zone. Using the Inbound Link also known as IBL, Google from another site, the former can easily locate the new entry. Searching by the domain name, the website will appear, but Google will clearly deny listing other pages. Only the home page will be listed but clearly not for the keywords used.

The number of months or years it takes for a website to come out of the Sandbox all depends upon a number of factors. Keywords could be one such factor that could help your website to rank in the top best results. But as it’s competing with other existing pages, it might take a couple of months or even longer. Another way is to provide excellent quality content. As good and relevant material will hike up the ranking, it will eventually get a place in the Google SERPS.

Why do new websites fail to rank higher on search engine result pages?

Google masters have recommended providing enough accurate and relevant information in order to rank into their search engine. A newbie website must showcase its truth wordiness, accuracy in terms of data and its expertise to rank in their search books. It is less likely for a new website to compete with the existing websites and match up to their strategies and rank in the top pages. But there are few more key points that could make an old website stay trapped in the sandbox.

1.      Website being not being indexed

Your website must have gone live but not been indexed by Google. In order to check that if it has been indexed, a quick search of the domain name on Google search will inform you the number of pages been indexed. If not done, a quick registration of the domain name on Google Search console will do the job.

2.      Low quality content and using popular keywords

Google doesn’t have much information about your website. They are looking for trustworthy and user-friendly content to be published. As Google goes through the content and compares with the best pages. Websites need to show that they have expert knowledge about the topic. Irrelevant information about topic will affect the search engine results. Thus websites need to build in trust with Google using references from relevant sites, brand queries and good user metrics.  In addition to this, websites need to note that popular keywords do not get much traction from Google. Instead, long tail keywords might help you achieve higher ranks. A detailed investigation on the current competing long-tail keywords you choose to target and incorporating them will help. This can be done by using tools like SEMrush and Uber suggest or even research on the long-tail keywords used by the competitors would give relevant details.

3.      Social popularity

Social popularity on digital platforms like Facebook or Twitter will indicate Google on the growing popularity of the website. A great way to use social signal is to have suggestions on Facebook or Facebook ads or e-mail ads. A click on those ads will generate high traffic. But given that the visitors are been directed to the website, the site should also have relevant content that interests them.

Do not go aggressive on ranking the website in the SERP. Doing so will be considered as spam by Google. Building huge number of links in short period of time or optimizing the text too much will ruin the game. Taking it slowly and incorporating the strategies will help change the picture. A steady growth will help build in trust with Google. Sandbox isn’t such a bad thing and web development services shouldn’t get trapped in this genre. Google alone is not the sole search engine. MSN is widely used having back support of Microsoft. This search engine could be the future of tomorrow. Yahoo and Alta Vista are few other that website development companies can use to quickly list the websites skipping the Google Sandbox trap.

Author Bio: Pragnya is the Manager of Creative Content Development of PurpleSyntax  Digital Marketing Agency, Hyderabad. She has five years of experience in digital marketing and likes to share her thoughts about the digital marketing strategies. She’s passionate about learning new technologies to enhance the digital experience.