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Digital Marketing

Everything You Need to Know About Text Marketing

The importance of marketing cannot be overstated. Without it, your customers will never know about you, and your business will fail. So, how do you get the word out? You could advertise in newspapers and magazines or run commercials on television and radio. These are all options, but they’re not very targeted. 

Who reads newspapers these days? And who watches TV commercials? Nowadays, a popular marketing method is text messages (via SMS). Texts have an extremely high open rate (almost 100%), making them a compelling choice for any business owner looking to reach out to new customers.

What is Text Marketing?

Text marketing is a form of marketing that uses text messaging to communicate with your customers. It’s a great way to build a relationship with your customers, keep them engaged with the products and services you offer, and provide valuable information on the topics they are most interested in.

Text marketing differs from other forms of digital marketing because it allows you to reach out specifically to those who have opted in for mobile communications from you, so there’s no need for them to do anything other than sign up for a text messaging service for business needs. 

With other forms of digital marketing, such as email or social media ads, anyone can be reached by these advertisements. Still, with text messaging, only people who opt-in will receive them—which means more targeted messaging, which increases the chances that messages will get read.

What to Use Text Marketing For?

Text marketing is the perfect way to reach out to your customers, employees, and other stakeholders. You can use it for the following:

  • Send a text message to your customers about promotions or new products.
  • Send a text message to employees about new policies or upcoming events.
  • Send a text to stakeholders informing them of any quarterly updates

Is Text Marketing Legal?

Text marketing is completely legal in every state, province, and country worldwide.

It’s also very easy to do—unless you’re a human. Many companies still don’t know how to use it properly, but we’ve got some tips for ensuring that your text campaigns aren’t getting blocked by spam filters or landing you in hot water with the law.

How Does Text Marketing Work?

Text messages are sent to a phone number linked to an individual. The message is then sent to that person’s phone. They can reply with a text or make a phone call from their phone.

How Do People Subscribe to My Text Messages?

You can send text messages to subscribers who have opted to receive them. The easiest way for them to sign up is by texting the shortcode provided by you or entering it into your site.

You can also ask people to sign up through email forms on your website and social media platforms like Facebook Messenger.

How To Get Started with Text Marketing?

Before you can start sending out text messages to your contacts, there are a few things you need to have in place.

A-List of Subscribers 

You’ll need a marketing strategy and budget to grow your list of subscribers. If you’re just getting started, it’s best to start with the people who already know about your business and may be interested in receiving texts from you. 

For example, if you own three restaurants around town and each one has its following on social media, then consider making sure that everyone who follows those restaurants gets added to the text message list by posting about how much they love getting these messages from their favorite eatery.

Quick Turnaround Times

There will be times when someone signs up for text messages but doesn’t go through with sending anything yet—maybe they’re not ready yet or don’t have time right now; whatever the reason may be (and there could be many), make sure that customers get their welcome message right away so they know what kind of content they can expect over time; otherwise people will unsubscribe which defeats the point entirely since no one wants that to happen.

Conclusion

Text marketing is one of the most popular and effective ways to engage your customers. It’s a simple, straightforward way to connect with people who love your brand and want to hear more from you. It’s also cost-effective, and it has the potential to build relationships with your customers in ways that email or TV ads can’t.