Relationship management is difficult for small business owners. Email marketing is one of the best options to maintain customer relations and make them aware of ongoing discounts and offers. Small business owners hesitate because email marketing requires an initial investment. But I’m going to describe the cheapest way to start email marketing and boost your sales conversions. Data shows, 54% of small businesses saw an upward trend in sales conversions after considering email marketing an important tool. If you are totally new to email marketing, you will get a complete step-by-step guide here.
What are the types of Email Marketing?
Basically, email marketing can be carried out in three potential ways to benefit your business.
- Transactional emails
This is a kind of email marketing most companies send to triggered customers.
The focus of these emails is to convey information regarding the latest offers and discount to its regular customers
- Direct emails
In this kind of email marketing company collects the list of potential customers and pitches them directly through emails. This is the cheapest and most traditional way of pursuing email marketing. The only thing a company has to make sure while sending email their mails may not land in the spam folder of customers mailbox.
- Opt-in email
The recipient subscribed to your email list with his choice to receive your promotional mails or newsletters. If the company wishes to send the newsletter to the subscribed customers. This newsletter informs customers of upcoming events, discounts, products, or promotions. Marketers directly send out promotional emails to these contacts and make direct sales.
- Why Email Marketing?
There are several kinds of marketing strategies, like content marketing, social media, search engine marketing, and many others.
- Then why choose email marketing?
The answer lies below:
Return on Investment
- We all wish to see quick results.
Email marketing is the one for you to get quick results. According to recent records of DMA (direct market access), the average ROI for email is $35 for every $1 spent.
- Global reach
Email marketing can reach thousands of clients instantly. We all say social media helps us spread awareness about our business and content but there is no telling on who is actually reading our content in particular.
Email marketing provides businesses an opportunity to reach out to potential clients directly by connecting over email.
- Flexible sharing
Today’s all multinational companies/e-commerce stores/businesses/start-ups are building Email lists of their potential clients/regular clients as this is the easiest way to connect with them. Customers can get all the details about our business by just subscribing to their email list.
- Connecting with the interested audience
This is the only kind of marketing for which the consumer asks. Businesses send emails only to those who have it or have subscribed to their email list. Because of this filtration leads got converted transparently.
- Minimum or no cost
Email marketing is one of the cheapest and most effective ways to generate revenue for small businesses. You don’t have to print posters, flyers. You can invest in some automated software to keep track of sending thousands of emails at the same time. But for small businesses the cost is NIL. So, the focus is more on earning more and less on expenses. Ways to measure the success of using Email marketing on small businesses. We all get accelerated with progress and tend to do great things. A business using Email marketing should keep track of data enlisted below:
- Businesses should keep track of the number of emails that are marked spam.
- Business should keep track of the number of emails that are forwarded to customers
- Comparing emails that got deleted before or didn’t get opened.
Also, make sure that your newsletter is mobile-friendly. As most of us spend a lot of time with our phones and most of the customers use mobile for accessing the mails.
Follow these simple step-by-step guides to building an email marketing strategy:
1.Start making your list.
2.Place good quality content. Place only those commitments that you can fulfill.
3.Always provide analysis and segmentation.
Steps to Start Email Marketing?
Step 1: Get Email marketing software-
- Having good email marketing software is very necessary.
- So you can send thousands of emails at one click.
- Automated newsletter sending, and keeping track of sent messages.
The best and the most effective email marketing software for small businesses Get response is one of the best all-in-one online marketing tools. It not only provides Email marketing services but also offers landing pages, CRM, and advanced automation.
Why Get Response –
- Intelligent list automation
- Design and spam testing
- Conversion Funnel and landing page feature
- 300+ Template available
- Social Media Integration
- Guaranteed Deliverability
Get response is one of the few newsletter tools that has been tested and truly built for inbound marketing.
It offers flexible forms, a landing page editor, and complicated automation for segmentation and emails, allowing you to both captures more and more leads. On top of that, it’s even possible to host live and on-demand webinars using get response. Their new Conversion Funnel feature allows you to try to do all of this in an organized manner and simply track where’s converting best.
Step 2: Pricing
Choose an effective price for the software packages. Some agencies may convince you to get in with cheap prices with a small number of subscribers.
Get response pricing starts from 15 dollar per month which is quite a minimal investment with a lot of interesting features
Step 3: Make an Email list
This is the list of your loyal customers who opted in to receive the emails from your business. The client subscribes to your newsletter, enters your email list, and agrees to receive mail from you. The traditional way to do this is blog, landing pages, social media, or website. Recently Google and Facebook ads are also used to build an email list.
Step 4: Writing Emails
This is the most important step in email marketing is writing the actual content of the mail. Because these emails will boost your sales. Either you learn copywriting to draft perfect emails or you can hire a freelancer to do that for you. You can also refer to some cold email templates. But these emails have to be well structured and well-sequenced to boost sales conversions. Get Response scores extremely well in most other areas. As an email marketing tool, it’s versatile enough to perform almost everything you’d need. We certainly found this to be true in our case for Email Tool Tester’s email campaigns, and it’s a tool we’d have few reservations about recommending to others.
Email marketing showed a fast-moving upward graph in the 21st century not only for huge businesses but also for small businesses. The best time to start email marketing was 5 years ago the next best time is now.