As more and more businesses are venturing into the online world, the competition is getting fierce. Every business shares a goal of appearing in the top search results of search engines. The most popular search engine in the world is none other than Google so it is essential to find a good ranking in search engine result pages (SERPs).
You know the destination but what are the possible means to get there? The answer is so complex that books can be written to explain it and yet so simple that it can be described in one word, SEO. It is an acronym of “Search Engine Optimization”.
If you want to make great in the digital realm you have to learn the basics and then keep updating your knowledge. You can always hire a digital marketing agency or optimization experts to take care of SEO.
For those who are looking for an easy way to learn SEO, here is some good news and bad news for you. Let us go with the good news first and that is, you are headed in the right direction. It is the way to go for today and foreseeable tomorrow.
Now comes the bad news, there are no easy ways. You have to invest a lot of time, effort, sweat and tears (figuratively) to get results. There are quick guides available to get you through the basic but if you truly want to get a good grip on the art and science of SEO, it is important to do your homework.
Among all the possible means of learning SEO, here are 8 comparatively easy ways to learn complete SEO. It is a bumpy road but worth traveling!
1. Free Google Guides
When it comes to SEO, there is no better guide than Google itself. Google Console, useful guides, and Webmaster guidelines are very important tools for beginners. There is a free course offered by Google known as “Fundamentals of Digital Marketing”. Join the course to begin your journey. Read the best online guides to start learning about SEO. Moz is another reliable source of information regarding SEO.
2. Online Courses
Other than Google, various colleges and universities, and SEO experts offer online courses. Some of them are free while others require a meager amount for certifications. You can join any of these courses to learn at your own pace.
Market Motive is a very popular platform for online classes. It is founded by Michael Stebbins and John Marshall (who previously founded & sold ClickTracks) along with Avinash Kaushik, Bryan Eisenberg, Todd Malicoat, and more internet marketing experts.
3. Published Literary Works
Published literary works can be very helpful for beginners. They have a unique advantage over online guides in that they’re often better written. Books are more carefully edited and can be easily judged on the reputation of the authors/publishers.
When it comes to SEO, it is constantly evolving, and updating the books can be a tedious task. It is difficult to find books that are relatable every time but you can always get some good books to grasp the basics.
You can use online resources to learn about the current trends. Some of the best books include “Inbound Marketing” by Dharmesh Shah & Brian Halligan and “Search Engine Optimization: Your Visual Blueprint for Effective Internet Marketing” by Kris Jones.
4. Seminars, Webinars And Conferences
When you want to get immersed in the world of SEO, attending related seminars, webinars and conferences can be very helpful. A few hours of listening to the experts can teach you precise, relevant, and practical information.
5. Search Communities And Blogs
Dozens of excellent SEO blogs are continuously updating and posting current information about SEO. While it is difficult to grab every detail on the blogs, you can always ask questions on search communities and blogs. Engage with the experts, your peers, and beginners. You will get something new from every forum.
6. Free SEO Tools
Free SEO tools are no less than a blessing. The tools come descriptive guides and offer you the chance of hands-on practice. Read the Search Engine Journal to know about the tools that work best. Experiment with each of them to learn new things.
7.Following The Experts
Following an industry, experts can teach you tons of knowledge. Read their guides for beginners. Keep following their footsteps. Set realistic yet measurable goals for yourself and soon you will be doing great.
8. Build A Website And Earn Rankings!
Well, getting a good grasp of the subject is almost impossible without implementation. Reading guides and online blogs is helpful but you can check the utility of your information only if you build a website and earn rankings for it. Your SEO mistakes are going to be your best teachers.