If you are a Digital Marketer you must have noticed the quick change in trends in 2020 when the global pandemic hits. These changes will affect the marketing trends for the much longer-term than expected. And to keep you up with these changes here are the 6 Hottest Change in Digital Marketing trends 2021 –
- 1. Live video
Almost every marketer has been saying this for years, video is the future, and it’s not getting any different in 2021. In light of recent events, it’s gonna grow even faster than before predicted. Even if you never considered yourself a video person in 2020, 2021 will turn you into one whether you know it or not. The live video blew up in 2020 by 99%, yes, you heard that right. All thanks to the pandemic mandated stay-at-home order, and social distancing rules, people across the globe turned to video to stay connected and no time at all.
Zoom calls became the new thing for almost all kinds of works. As the people became more comfortable with video, other forms of the organization also started to become parts of this culture like Instagram reals, Facebook Live, even Twitter, YouTube, and LinkedIn have options for streaming live video now. Yes, it is safe to say that people are loving it and you got your businesses are taking notice to, well the smart ones are going to do that anyway. But the live streaming trend does not stop here if you’re not a video person you’ll be happy to know that number two audio content is on the rise.
- 2. Podcasts
This is a crazy stats but did you know that more than 100 million Americans listen to at least one podcast each month. It’s more like one or two a day but wow has podcasting come a long way. And if you’re not a regular on at least one podcast, have you been living under a rock, these free streaming lights cover every topic under the sun and you can listen while you do well about anything else. This is a huge reminder that audio content is on the rise in 2021 and Twitter gets it, they released a feature that allows users to send audio-based tweets. But one thing is certain, you cannot ignore audio content in 2021.
- 3. User-Generated Content
Now, this is not anything new but like live streaming in 2020 user-generated content marketing skyrocketed. More businesses are turning to social media to promote their products than ever before. But not the paid ad kind of way that you’re used to seeing user-generated content in some of those videos, images, or reviews and you see your favorite brands reposting them all the time. They’re candid, real and they and are super relatable.
More than 86% of companies are using user-generated content as part of their marketing strategy. Sometimes it’s an actual influencer with a partnership with that brand and other times its a genuine feedback from a fan of the brand, and it is brilliant because it works. User-Generated Content is the best word about marking strategy you could ever install it all comes down to the core fact that people trust other people but we don’t always trust the brand itself.
Well, at least, first we always have to brand to self promote and talk about how great superior they are and you’ve done that with someone else promotes them. We’re all ears and we’re way more likely to buy, I mean nothing answer buying decision more than watching a successful case study or an unboxing video.
4. Product Description Writing
An E-Commerce survey has shown that Product Description is the last way to pursue and customer to buy a product. It has become very necessary for an E-Commerce website to write a persuasive and attractive product description. The website just cannot ask common content writers to write product descriptions for them. Copywriters follow a unique step-by-step approach to write persuasive product descriptions which has increase E-Commerce sales up to 13%.
- 5. Brand Activism
With the much-needed rise of political, social, environmental activism of the world saw last year, it’s not surprising to see brand activism pop up as an up-and-coming marketing trend. In the day and age of the conscious consumer, brands have no choice but to step up, speak up, and take responsibility, or else they risk losing an entire generation of customers,
And 2020s saw hundreds of brands speaking up and engaging in activism, like the Black Lives Matter movement, urging people to become part of the change and stand up for equality for once.
For the launch of Ben and Jerry’s Limited Edition flavor unfudge our future urging Australian leaders to tackle climate change and invest in a more sustainable future, Consumers are demanding the brands put their money where their mouth is, We don’t want a good product, we want a good product from a good company.
That has the same values that we do, and this has turned into much more than a quick trend remarketing fad but rather it has evolved into an expectation for brands to take social responsibility.
But remember when it comes to brand activism, this is not a bandwagon, you want to jump on consumers who can see right through that fake inauthentic BS. So unless you’re following up or support a sentiment with real action or investments, it’s best to keep quiet.
- 6. Branded Content
Branded Content is another video marketing trend that has been on the rise. Now, this goes back to the very core marketing principle that people don’t want to feel like they’re being sold something.
They want value, they want entertainment, they want an experience, and that is exactly what well-done branded content does it delivers an enjoyable experience for the customer without force-feeding an ad down their throat.
Branded content is 22 times more engaging and other display ads like banner ads which to be honest we scroll right past because it has become white noise in this cyberspace. Times have changed and that type of interface marketing doesn’t work anymore. Branded content works because it engages the audience with entertainment value, educational value, or informational value.
The best-branded content out there is sometimes so subtle that you don’t even realize it’s branded content at all like think of the Lego movie which might go down in history being the best-branded content of all time.
I mean think about it the entire movie is selling you the lego toys but you have no idea what’s going on because you’re so enthralled in the story and the experience of the bill, and then you find out at the end of the movie spoiler alert, by the way, if any of you are super.
Lego fans that haven’t seen a movie that the entire mental universe was a kid playing Lego downstairs in the basement, that’s brilliant. The movie took a generational toy that was in decline in popularity and needed a cool toy that every kid wants and it is now a massive franchise. And that brings us to the last marketing trend on the list.
- 7. Nostalgic marketing
Do you ever remember a commercial from the 80s you can’t help but smile or sing that dang jingle that you can’t get out of your head? Yes, that is nostalgia at its finest. Nostalgia is that sentimental longing for the past, (the fun fact is back in 1688 it was considered a mental disorder). You heard that right, future digital marketing is all about looking into the past. Big names like Nike, Pepsi, Gucci, at&t, and Cheetos are a few of the major brands that brought back some timeless classics into the recent marketing strategies.
Now while that might seem a little surprising it makes a lot of sense, especially right now, thanks to the pandemic in the stay at home orders of 2020, a lot of people were spending a lot of time at home, reminiscing about the simpler times and rewatching some of the old favorite movies or TV shows. You have watching an old TV show during the pandemic, and when the world feels scary and uncertain like does right now, the comfort of molarity that these ads, TV shows, and products provide is exactly what we’re all looking for in 2021.