Both social media advertisers and influencers state that Instagram is a magnificent network for marketing. From huge brands to small businesses, the need for the platform is unimaginable as it’s the best B2C network for marketing after Facebook.
Instagram profiles overtake Facebook profiles to become a great spot to engage people in amplifying brand images. That’s why you need to start developing your Instagram profile right now – that’s no matter your audience size. A challengeable task is to get your Instagram profile seen by your audiences.
Instagram Profile Optimization
With over 800 million active Instagram users every month, there are nearly 25 million business accounts on the network. Thus every business faces more difficulty to get noticed on the platform.
Are you struggling with the exact problem and want to grab organic growth for your Instagram profile? Here are the best ways to optimize your business’s Instagram profile.
Switch To An Instagram Business Profile
To create an Instagram business profile, you want to bring an associated page for your business on Facebook. Also, don’t forget that this is not required for your personal profile. To reap every benefit of Instagram, you need to switch over to a business profile on Instagram.
Recently, the platform updated its algorithm, which pursues user engagement. With the help of a business profile, you can get access to analytical insights that are dedicated to your brand or business. A tool named Instagram post scheduler has been launched recently for those business profiles.
If you acquire a business profile on Instagram, your audience quickly gets your contact information, which means they can contact you easily on the platform. Finally, Instagram promotion is straightforward through pressing on the “Promote” option to work with paid ad processes.
Your Profile Photo On Instagram
When it comes to your Instagram business profile, it is crucial to accept that you never get a second opportunity to first impression any consumers. If you’re a business or brand, it’s the only case you want to handle.
That’s why it’s a perfect idea to bring your Instagram account a little personal via adding your headshot image as your profile picture instead of the logos of your business or brand. You want to take care of this social media visual nature via providing your beautiful headshot. However, you might change your headshot with the best pictures of your products or business at their perfect moments.
Using perfect headshots is the surprising way every small business gains more trust from other Instagram users and increases more impressions on Instagram within a short period. If you work with a headshot strategy well, then more users wish to engage with your brand or business at an extreme level.
Instagram profile headshot dimensions need to be picked perfectly to avoid blurriness or any pixel damaging. Your headshot image displays as a circle on the mobiles at 110×110 pixels. But if you view it on the desktop, your headshot image would be 180×180 pixels. The profile image on Instagram displays as a round spot, but it’s a square format image with a 1:1 ratio. You want to crop an image to a square shape before you upload an image to your profile. Your image fits into an aspect ratio of 1:1, and you don’t want to adjust the framing to fix your headshot appearance.
Bio For Your Brand
You have converted your regular Instagram profile to a business profile on Instagram successfully, and now it’s the perfect time to update the bio for your brand. It is the exact spot where your customers look for clickable links, recent updates, and special offers. It is the primary area where most Instagram accounts convert their viewers into customers.
If you need to pitch your brand or business to the potential audience in two sentences, what will you say? Also, there is not enough space to bring up a grand story about your business. Users on Instagram don’t have enough time, and they strike through Instagram accounts in seconds. That’s why you want to be clear and perfect.
Save your business’s impressive stats or its history for the future. Now you need to impress Instagram users with your services and products.
Your bio area on Instagram is the distinct point for your social media network, so you need to spend more time analyzing other business accounts. Once you acquire an idea, you want to give space for a compelling CTA(Call To Action). You can add your storefront link so that users on Instagram could get your products and purchase them directly.
Pro Tip: Being unique is the perfect way to strike in the crowded Instagram space. Though you are getting for relatable humor or honest insights, you want to be remembered for the exact reasons.
Effective marketing on Instagram takes more commitment and time. You want to optimize your Instagram profile to get more conversions for your business. Optimize your business profile on Instagram regularly according to your needs to grab more traffic.
Utilize the bio section well, and include a clickable link where it helps to drive more audience to your sites and increases more sales.
Mary Kyle is an amazing content developer & marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.