Small businesses are frequently discouraged from developing their own business cards, but when you’re just getting started and have some funds to invest strategically, you may need to seriously consider developing your own business card.
A business card is a compact, printed paper card, usually the size of a credit card, that contains your company’s information, such as your name, contact information, and logo. Your business card should be a visual extension of your identity and should be designed in the same style as your logo. In this post, we will go over all you need to know about the business card design
7 Tips for the business card design
Follow the seven steps for the perfect design of your business card
1. Decide on the size and shape of your business card
Professionals have greater room to experiment with alternate shapes as printing technology becomes more advanced and cheaper. Die-cutting is a printing process that allows you to cut out any shape you desire while still printing in bulk.
You may even make a whole business card theme out of creative cutting. Unique Business Card Design Service makes use of shape to draw attention to the employee photo, making them appear more personable and hence approachable.
The image you wish to communicate will determine whether or not you use inventive shapes. Special forms make you appear more playful and help you create an impression, but they can backfire in more professional settings. Also take practicalities into account, for example, the way the card fits in a wallet.
The size of the card is the next thing you should decide. Even if you intend to stand out, you must be aware of what others are doing in your industry to decide your own size.
2. Include your company’s logo and other visuals
We will begin to map the visual features of the design of your business card from the logo. Your logo should be central to your business card, however various secondary designs should also be considered.
Remember that you have two sides to choose from. You can put a logo on one hand of the business card, whereas on the other hand the person’s contact information can be displayed. But, because it is advantageous to have the brand on both sides, there is often a logo on the side that contains contact information as well. However, this is only one method among several, so feel free to play with logo positioning until you find one that suits your needs.
Additional graphics might be used to highlight your brand’s identity. Without saying it openly, you can communicate the personality of your brand or your company by using images including colors. A charming cartoon and some bright colors, for example, might make you appear easygoing and approachable.
Another common tendency is to pique people’s attention and curiosity by leaving an element of mystery. On one side, brands can typically insert a wordless picture with a URL, and on the other, all of the essential information (including the brand name and employee’s name).
3. Add relevant text content
What your business card says is entirely up to you. While some work-from-home freelancers don’t need a physical location, those that need face-to-face consultations do. Perhaps it’s a deliberate choice, such as emphasizing your great social media following. The argument is that different forms of business card writing benefit different persons.
Keep in mind that business cards aren’t just for passing out information; they may also be used for branding your products or services. Even if they already know your phone number, address, or URL, a business card helps to stay relevant in the mind of customers.
4. Choose the right typeface
While typography is always crucial for any kind of branding material, it’s more vital on business cards because you only have a tiny space to work with and need to make text totally legible.
The guiding principle of typography is that legibility always comes first. It doesn’t matter how lovely your font is if nobody can read it.
5. Pick the correct printer
It’s time to start thinking about printers and what they can do for you, now that you have finalized all other elements. Special finishes are available from some printers, and they can help you leave a lasting impression. See whether any of these “special effects” will aid you in designing your business card.
6. Pick a professional business card design service provider
You actually need to contact a professional business card design service provider when you really want an excellent business card. You can engage a local independent designer or hunt for an experienced designer with the right knowledge. Check through their portfolio to determine whether they’re a good match for your company.
Once you’ve discovered the correct person, make sure to express clearly what your company is all about, as well as the style and mood you want, so your designer can make your vision a reality.
7. Make a final check of all elements
You may reconsider your design after all of the elements are in place, as well as an accurate projection of your final colour choices and special finishes. By adjusting the size and positioning of the element, you can always adjust and optimize the visual flows of your visiting card.
Summing it up
These seven steps are all you need to make a completely working business card. Make a statement with a brilliant idea. If your industry allows for a little bit of whimsy, you can use more experimental tactics to set yourself apart. Spend time coming up with the perfect design, then hire a talented business card design service provider to bring your concept to life.
Hermit Chawla is a Marketing Manager at Sprak Design. He would love to share thoughts on Business Card Design Service, Lifestyle Design, Branding Firm, Exhibition design etc..