Advertising trends and marketing strategies are constantly evolving these days. No wonder, business and brand owners find it more and more confusing as to what kind of marketing or advertising techniques to use for promotions. They often find it hard to decide whether they will stick to their old methods or try modern ways to attract more customers. One of these current trends is creating advertisements using video content. Is it time to include online video ads in your business’ marketing plan?
There is no doubt that video ads are gaining immense popularity these days. Unfortunately, you can’t just dive into the trend if you don’t have enough understanding of this method. You have to learn some basic information about this marketing strategy first, and in order to help you do that, we’re about to discuss some of the main pros and cons of video ads.
PROS OF VIDEO ADS
One of the most significant advantages of video ads is that it costs a lot less compared to traditional television commercials or expensive pay-per-click ads on Google AdWords (as well as other paid advertising platforms like Click2sell.co, Taboola, etc.). You can simply choose to post your video ads on YouTube, Facebook, Twitter, and other big social platforms. With various online advertising options available, just pick the one (or more) which fits your advertising budget.
Numerous Available Formats
According to a survey conducted in 2018, video is the #1 most preferred type of content for consumers when it comes to business or brand promotions. So, no wonder a lot of marketers are leaning towards using video advertising nowadays. Here are some of the highest-converting video advertising types you can use for your brand:
· pre-roll video ads
· mid-roll video
· post-roll video
· floating video footer
· in-read video
· in-banner video
Online video campaigns can have a quick global reach. If you produce effective video ads, it can go worldwide viral overnight. You don’t have to post your ads on different platforms constantly, each day, 24/7. You can simply share it on various social media platforms, niche-related sites, blogs, etc. Your video ads will stay as long as you like, and consumers can view it repeatedly, as well as also share it.
CONS OF VIDEO ADS
No Viewership Control
Advertisers can’t have total and absolute control over consumers viewership. It’s not that easy to prevent consumers to click the skip button. In other words, you have to create outstanding video content which is useful for consumers and provide them real value. You can also create entertaining video ads which make people want to see more of your promotions, and hopefully share them.
Over 500 videos are uploaded every minute on YouTube alone. This means there is a fierce competition among businesses and brands when it comes to video creation. You need to come prepared before you dive into the saturated market of video ads. In many cases, you’ll have to hire video professionals (or freelancers) to create a compelling video suited for your target audience, which isn’t cheap at all these days, but a must-have in order to complete with the “big dogs” in your niche.
More Views Do Not Directly Lead to High Conversion Rates
Brands can’t expect to have a high conversion rate even after getting lots of video ad views. If you want to have a really successful campaign, you need to make sure that your video ads do not force consumers to buy products or get your services. In other words, it should focus more on promoting your business or brand, so consumers will start checking out what your brand has to offer, but not necessarily directly sell them something.