We all want our businesses to succeed. But we must know that overnight success is a myth. One must invest time, dedication, and capital to keep the boat afloat. There are different ways to market your business, and one of them is book writing services. Yes, you heard it right; you can promote your business via books.
Book Writing Makes You Expert
People invest tons of money into marketing and try hard to be their best while networking, but they still fail to impress the customers in some cases. If you want to score good sales and create goodwill among customers, it is crucial to become a professional and expert in clients’ eyes. Book writing can get the job done. Authors are experts as they grip the subject better. Thus, if you want to conquer the field you are trading in, try to learn more and pen down a book on any topic that relates to your business. It will not only portray you as an expert but also provide you with a small stream of additional revenue.
What to Write and How?
Are you facing writer’s block already? Don’t worry; we are here to sort things out. Book writing is undoubtedly a lengthy task. Authors are professional writers, and they earn their bread by writing. Meanwhile, your goal is only to promote your business via a write-up. Things are different. The book you will write will not be more than 100 pages. It is going to be precise, to the point, and inspiriting. Not like those with volumes. You can call it a collection of a few white papers or blog posts for a year.
Coming to the topic, it must be a nonfiction book that relates to your business. You can provide details regarding different products or a tutorial about using specific software. Whatever suits your business works. Apart from these, you can offer the content that everyone is looking for, like motivation, productivity, and creativity.
There are millions of ideas available on the internet. But the most important thing to keep in check while writing your book is that topic should relate to your business. It will help in building your image as an expert in your field.
How Book Writing Fuels Businesses
Gone are the days when one had to go through a lengthy process to become an author. Time has changed, and you don’t need an agent and a publisher these days. We are living in the age of self-publishing. The process has become more than easy, especially in the digital sphere.
If you have the correct information with a bit of panache of marketing, try to write a book on any topic relevant to your business and see your reputation touching new heights and wonder how a book can fuel business? Read the points below.
Makes Your Brand Credible In advertising, word of mouth is the most effective strategy to gain customers. People see, hear, and reflect on purchasing things. It’s all about goodwill and reputation. These two things make the brand credible. In a survey carried out by BrightLocal, it was revealed that 86% of customers check the feedback section of a company before making a purchase. Therefore, most marketing articles tout the value of embracing the third-party awards, accomplishments, and customer feedback on your website.
Customers are not ready to invest their hard-earned money on a blind horse. They look for experts to do their work. Writing a book can help you win their trust by becoming an expert in your niche. If you get yourself published on Amazon and other platforms, it will give you an edge, and customers will get inspired by your knowledge about the industry.
- The Best PR Opportunity
Writing a book and getting it published can work as public relations opportunity for your business. The media is always looking for new stories, and your book’s publishing can catch their attention. Different reporters cover different stories, and if the book of your niche matches their beat, it will be the best you can ask. Pitch the publication of your book as an exciting event to land interviews, reviews, and different coverages. Focus on the book rather than yourself. Once the book gets viral, it will naturally lead to you and your business.
The coverage of local media outlets can also prove vital for the boost you are looking for. While targeting media outlets, keep one thing in mind; look for the journalists who cover relevant niches. If you are writing on sports, catch a sports journalist for media attention and provide something valuable for the audience of that journalist.
- Better Visibility and More Demand
Writing an authoritative book makes a writer considerable. People start believing in his knowledge, and his credibility and visibility start rising in the industry. It also increases the number of people ready to invest in your business.
We can take the example of an American entrepreneur Tim Ferris who achieved notoriety with his book “The 4-hour Workweek”. He shared his early entrepreneurial experiences in the book, and to his surprise, the book became New York Times bestseller in 2007. He became famous and used his fame to launch a successful podcast, which now has millions of downloads. His book helped him become one of the biggest names in the industry.
We know that not every next business person can become a New York Times bestseller, but by writing books, you can boost your business by gaining more lucrative clients.
- An Edge Over Competitors
Writing a good book can also give you an edge over your competitors. If they don’t use book writing as a marketing medium, it’s a win-win for you. But if they are already competing, a good write-up can take you way farther in the league. A book helps create a distinctive identity that supports a brand in shining bright among competitors. It allows you to enter the communication medium as an expert in a particular field or just for promotions.
We can take examples of Debora McLaughlin here. She was invited as a speaker at different colleges and acted as an expert panelist at Tele summits right after her book “Renegade Leader” got published. Similarly, Susan Weiner, a well-known nutritionist, received fame after publishing the book “The complete diabetes organizer”, She appeared on several radio shows to share insights. The visibility and fame help reach potential consumers while keeping the competitors at bay.
- Free Books for Sign-ups
Many businesses run on mailing lists. They provide different offers for customers to sign up. The research data of DMA’s National Client Email Report found that email delivers an average ROI of $38 for each dollar spent on marketing. Hence, the revenue depends on how long is the list.
Books can be used as bait to catch these potential customers. You can offer them a free book in exchange for a sign-up. All you have to do is entertain the customer and make him understand how relevant and valuable the book is, and they will happily pass on the contact information.
- Chance of Upsell
The demand and visibility created by publishing the book will add brand value to your existing products. People will read and learn more about your products and services; they might purchase what you were not expecting to get sold.
Your brand becomes more valuable, and it ensures that add-ons and upgrades you are going to offer in the future come with high chances of being in demand from the start.
Reading and writing have always been good habits. As a businessman, you should always try to read more to understand the business world better. About writing, it is pretty clear how book writing fuels the business and helps it grow more. It makes your brand credible, provides you with a PR opportunity, increases the demand and visibility of the brand, and provides you with an edge over competitors.
So, if you have not started writing and publishing books for your business, now is the time. Write a compelling story about your industry and inspire your customers. If you cannot make it, hire someone to get the job done but don’t miss out.