Most likely, publishing an advertisement or an advertising page in a newspaper, periodical, or magazine could be a good idea! To carry out a successful marketing campaign, conveying your message through print media is essential; advertising in newspapers, trade magazines, and newspapers can be useful.
- It is recognized that print media is ideal for conveying simple messages with a strong emotional impact.
- From the 1970s to today, the sale of newspapers has dropped significantly due to the advent of the internet.
- Despite this, those who saw the communication on printed paper destined for extinction had to change their mind.
Does it still make sense to invest in print advertising?
It still plays a fundamental role in illustrating what companies represent and promote. It can be safely said that print promotion has survived the crisis and is facing a renaissance in recent years; in fact, a large percentage of readers continue to prefer paper newspapers to online ones, considering them more reliable and authoritative. We also provide a newspaper advertising service it has the largest spend share among the total marketing budget. The famous formats to advertise in Newspapers are Display ads and Classified ads at affordable prices. We can offer various Advertising Rates for Newspaper ads depends on the readership and page number. our team also provided the best service in newspapers advertising at the best price & space if you are searching for a Newspaper ad booking at the best price in the right place we always provide the best service. CALL US: 7290002168
What role do magazines play in corporate communication?
Trade magazines consistently have positive indices and continue to grow. By choosing to appear with an advertising page in a trade magazine, you can be sure that you communicate with an audience that is highly sensitive to the service or product you are offering.
The press, newspapers, periodicals, and magazines offer great immediacy in communication: they are particularly suitable for communicating promotional messages, reaching a vast and heterogeneous audience.
This factor is strategic for those companies that need to transfer some of the authority of the newspaper or magazine hosting the advertisement to their products or brands.
Why invest in print media today?
Press communication has these specific characteristics:
it involves the reader in a multisensory experience because, beyond sight, it also stimulates touch and smell; the paper support also allows a more extended time duration of online communication, newspapers, magazines or newspapers remain for long periods under the eyes of the readers inside homes and offices;
Thanks to the importance of the newspaper, the message transmitted in the press assumes greater authority to be perceived by the reader as more reliable than that of competitors who have chosen other methods of promotion.
What are the secrets of an effective press campaign?
- find the right positioning;
- use the correct language;
- expose yourself at the right time.
All newspapers also have their web version. This means that web banners accompany the design of advertisements for the print edition.
Usually, a web banner must have attractive graphics as it will always be placed side by side with other advertisements on the page. The texts must be easy to read and understand, and any illustrations intuitive and straightforward. At modify, we can guarantee you effective ads, adequately positioned on all types of publications:
local & national newspapers
periodicals with a variable output (weekly, fortnightly, monthly, bi-monthly, quarterly)
- trade magazines
- advertising in online newspapers through web banners
- The constituent elements of advertising communication
- Advertising, like any other form of communication, presupposes the presence of some fundamental elements:
The sender – That is the person who intends to make a message public and give visibility to a product or service. In commercial advertising, it is easy to identify the sender with the company interested in advertising their product or brand.
As we saw initially, the corporate entity is not the only one to use advertising communication. The state is another subject to use advertising for social purposes; for example, we think of awareness campaigns on blood donation.
Other subjects who use advertising are, for example, politicians whose purpose is to make their program known to be elected.
The recipient – The recipient is the one to whom the advertisement is directed. In the case of commercial advertising, the recipient is the target consumer with the company’s offer. The message is directed to him.
Although the internet today allows you to reach very defined targets of consumers, other media such as television and radio are not as accurate in hitting the right people with specific interests and preferences.
For example, when broadcasting an advertisement, it is not certain that all users who are watching that channel at that moment are in target for the advertised product.
This lower accuracy of traditional media has caused an outflow of advertising investments from these to new media (the internet above all), which we will see later in the article.
the message – depending on the medium used, the advertising message can use various elements that allow it to be conveyed to the recipients. It can be sound like advertising messages on the Radio, visual (Images, Videos, Banners, or Gif) or text (advertising in magazines, magazines, and newspapers. –
These three elements are often used together. For example, a company that broadcasts advertising content on youtube or television often uses visual, sound, and text elements combined in a video to convey the communication’s objective.
A company that instead opts for print media to convey advertising often uses both graphic and textual content.
There are also text-only advertisements. We think of sponsored campaigns on search engines related to Search engine marketing.
Another example could be the so-called Native Advertising often used in online newspapers where original text articles are mixed up with articles written for a promotional purpose.
In the example of native advertising that follows, Netflix is sponsoring the release of the new season of Thirteen, with an article. Notice how the sponsored article gets mixed up with the other everyday newspaper articles
Example of what native advertising is
The message is received differently by people who belong to different social backgrounds, with different values and attitudes. It is, therefore, essential for the company to identify:
- The correct target to which the message is addressed
- Adopt the correct communication code
- Use the correct medium based on the target you want to reach and the type of message you want to communicate.
The subject of the communication
In advertising communication, the message’s subject is the promotion of a product or service, but what about other types of advertising? As we saw at the beginning, the purpose of advertising is to trigger an action, change an attitude, make people take a position.
In the case of propaganda advertising, the politician on duty presents his electoral program, experience, and person. He is the object of the communication.
A different argument must be made for progress advertisements or advertisements to change the attitudes and behaviors of the population. In the following example, the object of communication in compliance with the rules of the road.