Instagram is the growing platform among other social media networks all over the world. According to Pew Research, after Facebook, Instagram is the second most popular network on social media. More than 32% of internet users in the U.S use Instagram for various purposes. There are more than one billion Instagram users monthly, which gives an excellent place for marketers to grow their business successfully.
Since Instagram is the most engaging social media, it achieved an average interaction of 29.67 per post for 1000 followers, whereas Facebook has only a 16.54 average engagement rate per 1000 followers. So, most influencers choose the Instagram platform for executing their marketing plan for many business people. After interviewing about 2500 micro-influencers, the report says that the most preferred platform for influencers to make marketing effective is Instagram.
What Is Influencer Marketing?
Influencer marketing is a strategy to find people with loyal followings having your target audiences. So, while partnering your brand with the influencer, they expose your brand’s positive content or message about your business to their loyal audiences and make their followers engage with your brand.
Here are the seven super tips of influencer marketing on Instagram that help brands to grow their level among the huge competition.
1. Find Your Goal
Before you start to market on Instagram, set your outline for being on Instagram and then reach out to influencers with your correct intention. The pre-planning of your goal will give a consistent strategy through your marketing campaign and makes it easy to monitor your success at the end. Below mentioned are some goals to consider while going for an influencer marketing strategy on Instagram.
- Brand Awareness – Get your brand known to many audiences and make them like your brand.
- Make Your Own Identity – With your own exciting content, reach your brand to many audiences and improve your value along with personality.
- Engagement Rate – Get more comments, likes, and shares for your content to make your brand popular.
- Lead Generation – Generate leads to get more customers and improve sales conversion for your business.
- Loyal Followers – Get people involved who are all interested in your business and make them connect with you.
- Building Link – Gain more links directing to your sites.
- Gather Audience – Increasing your followers and making them subscribe.
2. Identify Your Audience
After setting a goal for your purpose on Instagram, identify your target audiences to implement your marketing strategy with the help of influencers. There are lots of influencers on Instagram with different audiences. So before approaching an influencer, you have to know your target audiences and find them who have your target audiences.
Analyze your earlier posts and check the type of people who give responses to your content. Identify their location and interest by running a sample campaign. You can also find it from your competitor’s page who are all involved in their post, and you can make content accordingly. This will be an easy way to identify the top followers on their accounts.
3. Search For The Right Influencer
Influencers on Instagram will already be existing on your audience’s following list. Identify the correct influencers who have the same audiences as your target audiences. So begin your search for influencers once after finding your target audiences. Get to partner with micro-influencers if you are a small brand. Because, compared to macro-influencers, they may have fewer followers, but micro-influencers maintain a good relationship with each of their followers.
Select a relevant influencer to make your brand successful among the huge competition. Go through their Insta feed to analyze the type of content they post, and if it relates to your brand, you can partner with them in growing potential customers and reach your brand to large people.
4. Give Influencers A Creative Freedom
The partnership between you and the influencers is the best to attain growth in your business. In successful influencer marketing, both the brands and influencers gain exposure to their accounts so, concentrate while selecting influencers. Your influencers should fit your brand naturally, which means the content they post about your brand should be attractive and real. Give the total freedom for influencers to prepare their unique content to gather more people to your account.
There are plenty of features on Instagram like IGTV, Reels, and stories where they can get massive exposure for your brand among their followers. Ask them to publish long content to grow your popularity by getting IGTV video likes with your unique content. Since all brands are jumping to influencer marketing, the competition becomes higher. With the original content about your brand, gain new followers to your brand and maintain a good partnership with them to achieve it.
5. Optimize & Review The Content
Though influencers always show their originality along with a natural look on their content, you can also review their content before posting and ensure whether the content is high-quality. Also, make sure that the content they prepare has good marketing values and should match your ultimate goal. Reviewing your influencer’s content is very important to gather new audiences easily to your brand.
When the influencer publishes the unique content related to your business, you can repost it on your page to optimize the content and get a higher reach for your business. Encourage other engaging audiences to do the same to get higher growth in your business. When you combine with others, the result will be the best, but you have to maintain good relationships with them.
6. Focus On Organic Content
People on Instagram notice when the brands are approaching them and when they market their products. To bring trust among your followers, publish organic content. Since influencers are experts in giving original content, you can gain more reach for your brand easily. Natural advertising by influencers will be more effective than your normal advertising.
Instead of asking your influencers to post about your brand, they should publish content naturally, improving your brand authority into their natural setting. The main reason for success appears in the authenticity by giving product placement with actual content, making it real for their audiences.
7. Monitor The Results
Measure the results of each content posted by your influencer and know the improvement you achieved through influencer marketing. Know whether your influencer has reached your set objective and measure the engagement rate to know which post performed better with more views. Using this information, you can implement it on your regular post also to gain better results.
Analyze the followers you got during the partnership of influencers and connect with them to maintain a good relationship. It also helps to target the best audiences in the future with the increase of sales conversion.
Influencer marketing on Instagram is the best way to get loyal followers to your business and gradually increase the conversion rate. Set goals to recognize the effectiveness of influencer campaigns easily. When you provide freedom for influencers to make and publish original content, your business’s growth will reach heights in a short period.
Caterina Taylor is an experienced social media marketer and writer. She loves to work on content creation for social media blogs and has the potential to deliver engaging content on various platforms and networks.