Among other social media platforms, TikTok emerged as a leading application with over 850 million monthly active users globally. Every person, on average, spends about 52 minutes on TikTok every day. Due to this higher engagement, TikTok is becoming a powerful tool for marketing, helping many business people to generate leads and connect with them easily.
More than 1.5 billion downloads around the world on TikTok have taken a storm in marketing across the globe. Marketers grow their brand on TikTok by engaging their audience with their accounts and posting exciting videos, leading to increased sales conversion.
If you are new to TikTok marketing, let us see how to grow your business on TikTok with powerful ideas.
Idea #1: Choose Your Perfect Niche
Like other social media platforms, TikTok also needs healthy content to drive among the huge traffic. Before posting videos on TikTok, decide whether you are promoting your brand, increasing followers, or creating brand awareness. TikTok provides huge possibilities to create content.
If you choose a platform to promote your business or brand, you need to provide consistent content for branding. Select a topic where you can engage your audience by sharing your knowledge. Make a research on your competitor’s content and find out the video type they post on TikTok. Using this analysis, prepare content by bringing your best to beat your competitor. Always monitor your audience’s feedback that helps to move you in the correct direction.
Idea #2: Try Out With Hashtag Challenge
Hashtag challenge on TikTok is on a trend to reach many people that provides a way to grow your brand. Add relevant hashtags to each video that automatically brings organic growth to your brand. If you are confused about adding a hashtag, TikTok helps you with hashtag suggestions. Just type a long tail word on the search bar based on your brand. Then TikTok gives you a range of hashtag suggestions related to your search.
Run a Hashtag challenge by creating a catchy video and publish it on TikTok with your branded hashtag. Keep encouraging your audience to create the same type of videos and ask them to publish with the same branded hashtag. With this technique, your brand name goes viral and also expands your audience level.
Idea #3: Create Attractive Content
All your marketing strategies work well only if your video content is engaging. Just choosing a perfect niche and hashtag will not improve your brand growth. You also need quality content to drive your audience to your page. Since TikTok is a short video form, there are only 15-60 seconds to prove yourself among the users to follow you. So concentrate on the quality content instead of being only active on TikTok.
Create your content with pleasant information to catch the attention of many visitors. The designs of all your posts should be consistent and unique to create brand trust. Your TikTok video content should create a memorable experience for your followers and get quality likes from your TikTok users. With this, you will get more users visiting your TikTok page, increasing engagement for your brand.
Idea #4: Partner With Influencers
Influencers on TikTok may not have large audiences like influencers on Instagram. But reaching your target audience will help you to promote your business on TikTok. Moreover, collaborating with influencers because their audience may show interest in your brand, and there is a chance to buy products from you.
Usually, Influencers on the TikTok platform produce high-quality video content to gain more sponsored publications from other business people on TikTok. If you have the budget to partner with influencers, join with them to quickly promote your business. It works well for not only selling physical products but also for selling online service-based businesses. Joining with influencers will completely reduce your time to promote your brand and increase your loyal followers.
Idea #5: Do Advertising
TikTok allows you to gain a massive user base with an inbuilt advertising feature. There are three major types of TikTok advertising,
- Native In-Feed Ads – The In-Feed ads appear on your TikTok newsfeed while scrolling your For You Page. You can include a CTA button directing to your website or performing some actions on your site.
- Top View Ads – These ads are about 60 seconds long and display once you open your TikTok application. You can use the CTA option in this ad, displaying sound and appear on full screen.
- Brand Takeover Ads – The Brand Takeover ads are also full-screen ads appearing on the For You Page. These are created with 3 to 5 seconds directing users to your landing page.
- TikTok provides the following two ways to target your ads,
- Interest Targeting – Using this option, you can select the interest of your targeted audience to whom your ads display, which is similar to Facebook ads.
- Behavioral Targeting – This option helps you to target your audience based on their behavior for the past two weeks.
Idea #6: Follow Trends
TikTok is a platform with full of trending videos and songs. Since it is social media, the trending songs and videos vary daily. Though it is difficult to identify the trending video on TikTok among millions of videos, track using hashtags or songs and compare with your business by making ideas to grow your business using these trending videos. You can easily become popular by giving attractive and engaging content with trending songs or videos. With this important strategy, you can grow your brand on TikTok with a huge audience.
Social media is all about audience engagement. Likewise, TikTok brings a breakthrough in engaging your audience and growing your business. It is the perfect spot to make your brand reach different users in the correct way. Working with the right influencers and with your attractive content will gain opportunities to hike your conversion rate. From the above ideas, you will definitely improve your marketing on TikTok.