SEO is one of those marketing strategies that many businesses ignore, including e-commerce websites. One of the reasons for this is that it constantly changes, with Google releasing algorithm updates throughout the year. However, it is a fantastic digital marketing strategy that can grow your business.
SEO isn’t a quick win which can guarantee you money imminently. It is a technique that takes time before you start to see the results of the campaign. Sometimes it takes three months, sometimes it takes a little longer. It all depends on the niche, product and website design.
In this article, we will look at the modern SEO techniques which are ignored by many ecommerce companies around the world.
What Is The Reason For SEO With Ecommerce?
SEO stands for search engine optimisation and is there to improve your organic visibility. The aim is to target qualified keywords for categories and get them ranking well on the search engine results page. Once your keywords are ranking and are on the first page of the SERPS, they will start to attract traffic.
Something that many SEO agencies get wrong with this is that they don’t optimise for qualified users. Some people will optimise their content which are very broad search terms which attract traffic but don’t result in any conversions.
Is SEO Important?
SEO is very important in the digital world and something that many businesses require. Something which some companies get frustrated with is how it constantly changes but because it changes, does not make it irrelevant. SEO is a long-term strategy and if you do it correctly, it can benefit your website massively.
The more pages you have, the better for your company. Having multiple pages throughout your website allows you to optimise for several keywords. The more keywords you optimise and get ranking well, the more traffic you will attract to your website. That traffic can then result in conversions.
How Do You Create A Successful Digital Marketing Strategy?
One of the things you need to do is plan your marketing strategy. Having a plan makes things a lot easier and it helps you know what to expect in the future. The overall plan should be optimising the full websites where you want to attract users too. However, there should be priority pages for your business. Establish your priority pages before you begin your work and then start writing content for them. Create a spreadsheet with a list of all of your category pages and order them to which you think is the main priority.
Another thing that is required is establishing your competition. Look at who is on the first page of Google before you start optimising your content. Work out whether or not you will be able to compete against them. To see if you can compete, check their domain rankings and other website metrics to see if your website can beat them. Also, look at their pages and see what they are missing which you can take advantage of.
Although your category pages should be your priority, you should always remember the other pages which users will likely visit. The homepage is the top priority as this is essentially your shop front. This is where you will have quite a generic keyword. For example, a London-based blinds company may have their homepage keyword as window blinds London. This is quite a broad keyword but it does target a specific area. For an ecommerce fashion website, they may want to target streetwear on their homepage and then categories which target graphic hoodies or oversized hoodies. Make sure your homepage represents your eCommerce website well so the users want to shop with you.
Where Do You Start First?
This is where many people get lost when setting up their SEO campaign. Once all of your category pages are live on the website, initial keyword research needs to be completed for these categories. Choose the keywords which have relatively high search volumes and are qualified then begin optimising your metadata.
Once your metadata is completed and all uploaded to the website. It is time to start writing content for your category pages. Prioritise the main products you will generate the most money from. As soon as you get content on these pages, it will benefit you massively and you will start to see increases in your rankings. As soon as you have optimised all of your pages. You can research SEO techniques to see how else you can improve other pages on the website.
SEO is a great digital marketing tool for ecommerce websites to reach out to new and potential customers. It is a long-term strategy that needs to be maintained throughout the SEO campaign. Nonetheless, you will soon see the rewards of the campaign and it will benefit your website, you just have to be patient with it.