Developing a successful digital marketing strategy isn’t always easy the first time. It does take some experimentation to begin developing content your audience resonates with, so some tweaks can be anticipated before you begin to see tangible results. Adjusting a few things, like writing a blog more often, improving your keyword research, or converting customers to advocates, could be just what you need to develop a successful marketing plan.
05 Ways Minor Marketing Changes Can Drive Big Results
Let’s take a look at a few of the marketing tweaks you can make to get better results!
- Revamp Your Blogging
Upsetting your content publishing strategy through blogging directly affects your overall digital marketing performance. When you publish one new blog article each month your strategy will probably underperform compared to your goals. When readers discover few new updates they may lose attraction to your site.
Increasing the frequency of your blog posting won’t just provide your readers with more to read or watch, it will also provide you with a chance to enhance your SEO plan. Since blog posts are an excellent time to utilize keywords, having more posts you release each month or week may get you to the top of a search engine results page. This can enhance visibility and generate more leads.
- Dig a Little Deeper with the Keyword Research
As part of the basics of any digital marketing plan, you should be conducting keyword research. But having a few keywords to plug into blog articles and page titles won’t always get you where you want to go in a rankings list. To get the best SEO outcomes, you should look deeper with your keyword research.
- Diversify your keywords and think outside the box.
Seeking undiscovered opportunities helps you gain significant visitor attention. Look for special search terms that your direct rivals have likely skipped over. Using a wider range of search terms will let you identify fresh traffic potential and help you beat the competition. Appropriately chosen keywords help you break away from the background spotlight in this market.
- Personalize Your Messaging
Most companies do a fairly good job of personalizing their marketing by including customer names in emails. However, personalization efforts can be two-way, and it’s easy to go wrong by failing to give something of yourself in return to your customers.
For example, including the name of an actual person in the “from” line of your email marketing can determine whether your emails are opened. Using a person’s name as your customer service email address (e.g., davidjones@companyname.com vs. support@companyname.com) can make your brand feel more approachable and trustworthy.
This can also be utilized in social media marketing by having a member of your staff utilize their account (or set up a company account for them) to reply to questions from customers directly rather than from the primary account.
Even if you’re automating your marketing emails, incorporating first-person, “we,” and “I” pronouns instead of standard copy can make it feel like your emails are being sent by an actual person at a desk rather than an automated program sending them out in bulk.
- Turn Customers into Brand Advocates
Digital marketers have long known that customers prefer to buy from businesses that members within their social group endorse. By making your customers brand advocates, you can develop a word-of-mouth marketing campaign that generates new customers.
If you want to get new leads, having a loyalty program that incentivizes previous customers to bring you new business can be a wonderful means of acquiring new customers. If you need expert advice on this, you can always work with a reliable digital marketing agency in your industry.
- Increase Social Proof
Last but not least, you must increase your social proof, and there are numerous ways your business can do so. Some of which are more time-consuming and complicated than others. The key, in any case, is to have systems and processes in place to not just collect reviews but also display them where they’ll have the most influence on decision-making. You can:
- Make It Easy to Leave Reviews
Follow up by email or SMS after a purchase with a direct link to your Google Business Profile or review site. Insert CTAs in email signatures, on your site, and on printed materials to invite feedback.
- Showcase Reviews Prominently
Feature customer testimonials on your site, Google Business Profile, and social media to build credibility and trustworthiness, more likely to entice potential customers to choose your business.
- Use Social Proof for High-Ticket Purchases
For high-ticket products, more validation is needed. Use extensive testimonials and video case studies that address common objections and emphasize the value of your products.
- Consistency is Credibility
The more reviews you gather, the stronger your social proof. Use automatic review requests after purchase to keep the flow of customer feedback steady.
Conclusion
Making small marketing changes will have a strong influence on your complete strategy. By changing how often you blog and learning better keywords plus adjusting your written content you will attract more people and convert them into paying customers. Update your business strategies with target audience needs without a complete overhaul. An established digital marketing agency will assist you in making strategic changes and track them to create actual outcomes.
